“Pricing” is a fascinating and in-depth study created by a team of authors that immerses the reader in the world of economic theories and practical approaches to the formation of prices for goods and services. This book will be a real guide for anyone interested in business, economics and marketing, as well as for those who want to understand how price affects the perception of the product and its success in the market. In "Pricing" the authors consider various aspects related to price setting, ranging from theoretical foundations to practical examples from real life. The reader will learn how various factors, such as supply and demand, competition, production costs, and even consumer psychology, affect pricing. The book offers not only theoretical knowledge, but also practical tools that will help entrepreneurs and managers make informed decisions in the field of pricing. This book will be of interest to a wide range of readers, including students studying economics and business, beginning entrepreneurs, as well as experienced professionals in the field of marketing and sales. If you want to learn how to set prices for your products or services correctly, understand how competitors shape their pricing strategies, or simply deepen their knowledge in the field of economics, “Pricing” will become an indispensable source of information for you. One of the key topics raised in the book is the impact of psychology on price perception. The authors explore how consumers’ emotional reactions can change their attitudes toward price and, accordingly, toward the product. This knowledge can be a powerful tool for marketers and businessmen seeking to create a unique offering in the market. The book also touches on important aspects of pricing in conditions of uncertainty and instability, which is especially relevant in modern economic realities. The style of the authors is characterized by accessibility and clarity of presentation, which makes complex economic concepts understandable even for those who do not have deep knowledge in this area. They use many examples from practice, which allows the reader to easily absorb the material and apply it in practice. In addition, there are many graphs and diagrams in the book that clearly illustrate key ideas and concepts. If you are familiar with other works of authors, such as “Marketing: concept, strategy, practice” or “Economy for all”, then “Pricing” will be a logical continuation of your acquaintance with their work. These books also highlight the importance of understanding the market and consumers, making them ideal companions for “Pricing” In conclusion, “Pricing” is not just a book about prices . This is a whole world of ideas and strategies that will help you become more successful in business and better understand how the economy works. If you want to learn how to set the right price for your product, how to compete in the market and how to use consumer psychology to your advantage, this book will be a real find for you. Do not miss the opportunity to immerse yourself in the fascinating world of pricing and discover new horizons in business!