Marketing in industries and fields of activity

Marketing in industries and fields of activity

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LF/300857409/R
Russian
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The book "Marketing in industries and spheres of activity", created by the team of authors, is a unique and comprehensive analysis of modern approaches to marketing, covering a variety of industries and spheres of activity. This edition will be an indispensable assistant for both novice professionals and experienced professionals who seek to deepen their knowledge and adapt strategies to specific market conditions. In this book, you will find not only the theoretical foundations of marketing, but also practical guidelines that will help you understand how to apply marketing tools in different contexts. Each chapter is dedicated to a specific industry, whether it is retail, services, manufacturing or high technology. The authors share examples of successful cases, analyze the mistakes that companies make, and offer effective solutions to overcome them. The reader will be able to see how to adapt the general principles of marketing to the specific conditions and needs of their field. The book will be of interest to a wide range of readers: from students studying marketing to entrepreneurs and professionals working in the field of business. If you want to learn how to attract and retain customers, how to build a successful brand or how to use digital technologies to promote, this publication will be your reliable guide. It will also be useful for those who are interested in modern trends in marketing and want to stay one step ahead of competitors. The topics raised in the book cover a wide range of topics, from target audience analysis and market segmentation to the use of social media and content marketing. The authors emphasize the importance of understanding the needs of customers and adapting offers to their expectations. They also discuss the impact of new technologies on marketing strategies and the need for continuous training and adaptation in a rapidly changing market. The style of the authors is characterized by accessibility and practicality . They use easy-to-understand language, avoiding complex terminology that makes the book easy to read. Each section contains useful tips and recommendations that can be immediately applied in practice. This approach makes reading not only informative, but also fascinating .. In addition, the team of authors includes experts from different fields, which gives the book diversity and depth. This allows the reader to get a comprehensive view of marketing and understand how various factors can affect the success of a business. If you are familiar with the works of authors such as Philip Kotler or Seth Godin, you will be able to appreciate the unique approach proposed in this book. “Marketing in industries and spheres of activity” is not just a textbook, but a real reference book for everyone who wants to succeed in business. It will help you not only to master the basic concepts, but also teach you how to apply them in real life. If you are looking for information on how to effectively promote your products and services, how to build long-term relationships with customers and how to adapt to changes in the market, this book will be a real discovery for you. Do not miss the opportunity to immerse yourself in the world of marketing and discover new horizons!
LF/300857409/R

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Marketing in industries and fields of activity

The book "Marketing in industries and spheres of activity", created by the team of authors, is a unique and comprehensive analysis of modern approaches to marke...

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