Management and marketing

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The book “Management and Marketing” is a fascinating and in-depth study created by a team of authors that opens doors to the world of effective management and strategic marketing. This work is not just a training manual, but a real guide to modern business practices, which will be useful for both beginners and experienced professionals. From the first pages, the reader plunges into the exciting world of management and marketing, where each aspect is considered in terms of relevance and practical applicability. The authors offer readers not only theoretical knowledge, but also real-life examples, which allows a better understanding of how to apply the knowledge gained in practice. The book covers a wide range of topics, from the basics of management and marketing to more complex concepts such as strategic planning, project management and market analysis. This book will be of interest to students and faculty studying business and economics, as well as young professionals seeking to develop their skills in management and marketing. It will also be suitable for executives and entrepreneurs who want to improve their skills in strategic planning and effective team management. If you are interested in topics related to business, start-ups, project management or marketing strategies, then “Management and marketing” will become an indispensable source of knowledge for you. One of the key topics raised in the book is the importance of integrating management and marketing into a single strategy. The authors emphasize that successful business is impossible without a harmonious interaction of these two areas. Readers will learn how to properly build communication between different departments of the company in order to achieve common goals and increase competitiveness in the market. This is especially true in a rapidly changing business environment, where flexibility and adaptability are becoming the most important factors for success. The style of the authors is characterized by accessibility and clarity of presentation, which makes complex concepts understandable even for those who are just starting their way in the business world. The book is filled with practical tips that you can immediately apply in your work. In addition, the authors use many illustrations, graphs and tables, which makes the material more visual and easy to perceive. If you are already familiar with other management and marketing jobs, such as “Marketing 4. Philip Kotler's "Blue Ocean Strategy" Chan Kim and Renee Moborn, then “Management and Marketing” will be a great addition to your library. This book will not only expand your knowledge, but also inspire new ideas and approaches in your professional activities. In conclusion, “Management and Marketing” is not just a book, but a whole world of opportunities for those who want to master the art of management and marketing. It will become your reliable assistant on the way to business success, providing up-to-date knowledge and practical tools to achieve your goals. Do not miss the chance to immerse yourself in this fascinating world and discover new horizons!
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Data sheet
- Name of the Author
- Collective of authors
- Language
- Russian