International Marketing

International Marketing

book type
0 Review(s) 
LF/69987758/R
Russian
In stock
грн142.50
грн128.25 Save 10%

  Instant download 

after payment (24/7)

  Wide range of formats 

(for all gadgets)

  Full book 

(including for Apple and Android)

The book "International Marketing", written by a team of authors, is a fascinating and in-depth study in the field of marketing, which covers a wide range of topics related to global commerce. This publication will become an indispensable assistant for students, teachers, practicing marketers and anyone interested in modern trends in international trade. In the context of globalization and the rapid development of technology, understanding the basics of international marketing becomes not just desirable, but necessary. The book offers readers a unique opportunity to immerse themselves in the world of international business by exploring strategies, approaches and tools that help companies successfully enter foreign markets. The authors consider key aspects, such as the analysis of target markets, the adaptation of products and services to cultural specificities, as well as the development of effective communication strategies. One of the main themes raised in the book is the importance of cultural awareness. In a multicultural and traditional environment, successful marketing requires a deep understanding of the needs and preferences of different audiences. The authors share examples from practice that illustrate how companies adapt their offerings depending on local conditions. This makes the book especially useful for those who plan to do business in different countries and want to avoid common mistakes. The book will be interesting not only for students and specialists in the field of marketing, but also for entrepreneurs who seek to expand their horizons and enter new markets. It is suitable for both novice businessmen and experienced managers who want to update their knowledge and get acquainted with the latest trends. In it you will find useful tips for developing marketing strategies, as well as recommendations for brand management in the international arena. The style of the authors is characterized by accessibility and clarity of presentation, which makes it easy to assimilate even the most complex concepts. The book is filled with practical examples, cases and illustrations, which makes reading not only informative, but also fascinating. The authors strive to convey to the reader not only theoretical aspects, but also practical skills that will help in real life. In addition, “International Marketing” addresses such important topics as the impact of digital technologies on marketing, the use of social networks to promote goods and services, and the role of sustainable development in international trade. These aspects are becoming increasingly relevant in the modern world, and the book offers readers relevant solutions and ideas for their implementation. If you are looking for literature that will help you better understand how international marketing works, and how to put this knowledge into practice, then “International Marketing” will be an excellent choice. This publication will not only expand your horizons, but also inspire new ideas and approaches in your professional activities. In conclusion, the book “International Marketing” is not just a textbook, but a whole guide to the world of international trade and marketing. It will help you understand complex issues and give you the opportunity to look at marketing from a new perspective. Do not miss the chance to become a part of this fascinating journey into the world of global business!
LF/69987758/R

Data sheet

Name of the Author
Collective of authors
Language
Russian

Reviews

Write your review

International Marketing

The book "International Marketing", written by a team of authors, is a fascinating and in-depth study in the field of marketing, which covers a wide range of to...

Write your review

8 books by the same author:

Products from this category: