Marketing

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The book "Marketing", written by a team of authors, is a fascinating and deep dive into the world of modern marketing, which has become an integral part of business and everyday life. This work is not just a textbook, but a real encyclopedia of knowledge that covers all aspects of marketing - from the basics to the most modern trends and technologies. If you are looking for information on how to effectively promote products and services, how to understand consumer behavior and how to adapt to a rapidly changing market, then this book will be your reliable guide. Marketing raises a host of relevant topics, such as digital transformation, the impact of social media on consumer preferences, and the importance of creating value for the customer. The authors share practical tips and strategies that will help both novice entrepreneurs and experienced marketers. You will be able to learn how to use analytical tools to evaluate the effectiveness of advertising campaigns, how to build a brand and how to work with the target audience. Each chapter is filled with examples from real life, which makes the material accessible and understandable. This book will be especially interesting for students and professionals in the field of business, marketing and advertising, as well as for all those who want to expand their knowledge in this area. If you are at the beginning of your career or already have experience, but want to update your knowledge, “Marketing” will become a real storehouse of information for you It will also be suitable for small and medium-sized business owners who seek to improve their skills in the field of promotion and sales. The style of the authors is clear and accessible, which makes reading easy and exciting. They use live examples and actual cases, which allows the reader not only to assimilate the theory, but also to apply it in practice. The team of authors includes experts with many years of experience in various areas of marketing, which gives the book additional value. You may find references in their works to other well-known works, such as "100% Marketing" or "Sales Psychology", which may also be of interest to readers who wish to deepen their knowledge. The book "Marketing" stands out among other publications for its structure and relevance . It covers not only classic approaches, but also the latest techniques such as content marketing, SEO and SMM. This makes it an indispensable resource for anyone who wants to be one step ahead in the business world. Readers will be able to understand how important adaptation to new conditions is and how quickly the market changes, which is especially true in the context of globalization and digitalization. If you are looking for information on how to effectively promote your business, how to create a successful marketing strategy or just want to be aware of the latest trends, the book “Marketing” will become your reliable assistant. It will help you not only to understand the theoretical aspects, but also to learn how to put them into practice, which is the key point in successful business. In conclusion, “Marketing” is not just a book, but a whole world of opportunities for those who are ready to learn and develop. It inspires action and opens new horizons in understanding consumer behavior and marketing strategies. Don’t miss the chance to be a part of this exciting journey into the world of marketing!
LF/48601337/R
Data sheet
- Name of the Author
- Collective of authors
- Language
- Russian