Marketing Basics

Marketing Basics

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LF/395442383/R
Russian
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The book “Fundamentals of Marketing”, written by a team of authors, is a unique and comprehensive guide that will become an indispensable assistant for everyone who seeks to understand and master the art of marketing. This work covers a wide range of topics ranging from the fundamentals of the theory to the practical aspects, making it an ideal choice for both students and practitioners. In Marketing Fundamentals, readers will find a detailed analysis of key concepts such as market segmentation, positioning, development of marketing strategies and tactics. The book not only explains the theoretical aspects, but also offers real-world examples from practice, which allows a better understanding of how these concepts are applied in real life. The authors share their knowledge of modern trends in marketing, including digital technologies, social media and behavioral economics, which makes the material relevant and useful for the modern reader. This book will be of interest to a wide audience: from students of marketing to small business owners and sales managers. If you want to increase your marketing skills, learn how to attract and retain customers, and develop effective advertising campaigns, “Marketing Basics” will become a real treasure for you. The book is suitable for both beginners and those who already have experience, but want to update their knowledge and get acquainted with new approaches. The themes raised in the book are diverse and multi-faceted. The authors discuss the importance of understanding consumer behavior, the role of branding in modern business and the impact of marketing communications on decision-making. They also address issues of ethics in marketing, which becomes especially relevant in the context of growing consumer awareness of social and environmental issues. This makes Basics of Marketing not just a textbook, but a real guide to the modern business world. The style of the authors is characterized by accessibility and clarity of presentation. They use simple and understandable examples, which allows the reader to easily assimilate even the most complex concepts. The book is written taking into account modern realities and business needs, which makes it not only a theoretical tool, but also a practical tool for success. If you are looking for literature that will help you understand the basics of marketing, then “Basics of marketing” is exactly what you need. This book will be a great addition to the library of any marketer, entrepreneur or student. In it you will find not only theory, but also practical advice that will help you to apply the knowledge gained in practice. Do not miss the opportunity to immerse yourself in the world of marketing with this wonderful book. It will be your reliable companion in the study of the basics, as well as in the development and implementation of successful marketing strategies. Read “Basics of Marketing” and discover new horizons in the business world!
LF/395442383/R

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Marketing Basics

The book “Fundamentals of Marketing”, written by a team of authors, is a unique and comprehensive guide that will become an indispensable assistant for everyone...

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