Marketing

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The book "Marketing", written by a team of authors, is a fascinating and in-depth study of the world of marketing, which will become an indispensable tool for both professionals and beginners in this field. This publication covers a wide range of topics, from the basics of marketing to modern trends and technologies, making it relevant and useful for anyone who wants to understand how to effectively promote products and services in a rapidly changing market. From the first pages, the reader is immersed in the world of marketing, where each chapter reveals new aspects of this multifaceted discipline. The authors share their knowledge and experience, which allows you to create a complete picture of how a successful marketing strategy is built. They discuss important concepts such as target audience, positioning, branding, and digital marketing, as well as raise issues regarding ethics in advertising and the impact of social media on consumer behavior. This book will be of interest to a wide range of readers: from students studying marketing, to experienced professionals who want to update their knowledge and adapt to new challenges. If you work in the field of business, advertising or PR, or just want to better understand how the market works, “Marketing” will become a real guide for you. In it you will find useful tips, practical examples and current cases that will help you to apply the knowledge gained in practice. The topics raised in the book are relevant and important for modern society. In the context of globalization and digitalization, marketing becomes not only a sales tool, but also a way to interact with customers, create value and form long-term relationships. The authors focus on how important it is to understand the needs and desires of customers in order to offer them exactly what they are looking for. The book also addresses issues of sustainable development and corporate social responsibility, making it particularly valuable in light of contemporary challenges. The style of the authors is clear and accessible, which makes it easy to absorb information, even if you are not an expert in the field of marketing. They use many examples from real practice, which makes the material more lively and visual. In addition, there are many graphs, tables and illustrations in the book that help to better understand complex concepts and ideas. If you are interested in books like Marketing 4. 0" by Philip Kotler or "Content Marketing" by Joe Pulizzi, then "Marketing" from the team of authors will be a great addition to your library This book will not only expand your horizons, but also inspire new ideas and approaches in your work. Thus, “Marketing” is not just a textbook, but a real encyclopedia of knowledge that will help you understand the intricacies of marketing and put them into practice. Do not miss the opportunity to immerse yourself in the fascinating world of marketing and discover new horizons of opportunities!
LF/221616313/R
Data sheet
- Name of the Author
- Collective of authors
- Language
- Russian