Marketing as a form of business

Marketing as a form of business

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LF/664635153/R
Russian
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“Marketing as a form of business” is an exciting and multifaceted work created by a team of authors that immerses the reader in the world of marketing, considering it not just as a sales tool, but as a full-fledged business philosophy. This book will be an indispensable assistant for anyone interested in modern approaches to marketing, whether it is beginning entrepreneurs, experienced businessmen or students studying this dynamic area. The book focuses on the idea that marketing is not just a set of techniques and strategies, but a whole culture that permeates all aspects of business. The authors emphasize that successful marketing begins with a deep understanding of customer needs and expectations. They explore how companies can use marketing to create value and build long-term customer relationships, ultimately leading to sustained success. The book covers a wide range of topics, including market analysis, audience segmentation, brand creation, and reputation management. The authors share their observations on how digital transformation has changed the marketing landscape, and offer practical recommendations for using new technologies to achieve business goals. Readers will be able to learn about how social networks, content marketing and data analytics are becoming important tools in the arsenal of a modern marketer. "Marketing as a form of business" will be especially interesting for those who seek to develop their skills in marketing and business. The book is suitable for both students and professionals who want to update their knowledge or look at familiar things from a new perspective. It will also be useful to owners of small and medium-sized enterprises who want to improve their marketing strategies and increase competitiveness. The topics raised in the book are relevant for any time, and are especially important in a rapidly changing market. The authors discuss how important it is to adapt to new realities, be flexible and open to innovation. They also focus on the social responsibility of business and the importance of ethical marketing. In an environment where consumers are becoming more aware and demanding, companies cannot ignore these aspects. The style of the authors is characterized by accessibility and clarity of presentation, which makes complex concepts understandable even for readers without deep knowledge in the field of marketing. The book is filled with practical examples and real cases, which allows readers to see how theoretical ideas are applied in practice. This makes reading not only informative, but also fascinating. If you are looking for books that will help you better understand marketing, pay attention to the works of authors such as Philip Kotler or Seth Godin. Their work also explores important aspects of marketing and can complement your knowledge gained from “Marketing as a Form of Business” In conclusion, “Marketing as a Form of Business” is not just a book about marketing. This is a guide to building a successful business based on understanding customer needs and using marketing as a strategic tool. It inspires new ideas and approaches, encouraging the reader to think about how he can apply the knowledge gained in his practice. Do not miss the opportunity to immerse yourself in the world of marketing and discover its limitless possibilities!
LF/664635153/R

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Marketing as a form of business

“Marketing as a form of business” is an exciting and multifaceted work created by a team of authors that immerses the reader in the world of marketing, consider...

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