The book “Mass Communications and Media Planning”, written by a team of authors, is an indispensable source of knowledge for all who are interested in the world of media, advertising and communications. This work is not just a textbook, but a whole encyclopedia that covers a wide range of topics related to effective interaction with the audience in the modern information society. In this book, you will find an in-depth analysis of the mass communication mechanisms that shape public opinion and influence people's behavior. The authors consider in detail various aspects of media planning, including strategic positioning, choice of communication channels and evaluation of the effectiveness of advertising campaigns. Each chapter is imbued with practical examples, which makes the material accessible and understandable for both students and professionals in the field of marketing and advertising. The book will be of particular interest to students and teachers of the faculties of journalism, advertising and PR, as well as specialists working in the field of media planning and communications. It will be a useful tool for those who seek to understand how to correctly convey information to the target audience and how to use modern media tools to achieve maximum effect. If you want to deepen your knowledge in the field of media and advertising, this book will become your reliable guide. The topics raised in the book cover a wide range of issues: from the foundations of mass communication theory to the practical aspects of creating media plans. The authors explore the impact of digital technologies on traditional media formats, discuss the importance of analytics and audience research, and consider the ethical aspects of media planning. This makes the book relevant and useful in a rapidly changing media landscape. The style of the authors is distinguished by clarity and logical presentation, which allows the reader to easily assimilate even the most complex concepts. They use many examples from real practice, which makes the material not only theoretically sound, but also practically applicable. The book “Mass Communication and Media Planning” will be an excellent addition to the library for anyone who wants to be aware of the latest trends in the field of media and advertising. If you are interested in such works as “Basics of Media Planning” or “Communication Strategies in the Digital Age”, you will definitely appreciate this book. It will not only expand your horizons, but also help you become a more competent specialist in the field of media planning and mass communications. Thus, “Mass Communications and Media Planning” is not just a book, but a whole world of knowledge that opens up new opportunities and prospects for the reader. Do not miss the chance to immerse yourself in the fascinating world of media and advertising, enrich your knowledge and skills that will be useful both in your studies and in your professional activities.