Marketing in industries and fields of activity

Marketing in industries and fields of activity

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LF/51530759/R
Russian
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The book “Marketing in Industries and Spheres of Activity”, written by a team of authors, is a unique study that immerses the reader in the world of marketing, covering its various aspects and applications in various industries. This work will be a real guide for those who seek to understand how to effectively promote goods and services in today's market, where competition is becoming increasingly fierce. The book examines key marketing concepts and strategies adapted to the specifics of different sectors - from retail and services to high technology and agriculture. Each section is riddled with practical examples and cases, which allows the reader to see how theoretical knowledge is applied in practice. The authors share insights on how to adapt marketing strategies depending on the specifics of the industry, which makes the book especially valuable for students, novice professionals and experienced marketers. This book will be interesting to a wide audience . Students studying marketing will be able to find useful materials for their coursework and thesis here . Practitioners and entrepreneurs will get new ideas and inspiration to develop their own strategies It can also attract the attention of managers working in various fields who want to improve their skills in the field of promotion and sales. The topics raised in the book are diverse and relevant. The authors discuss how digitalization and new technologies are changing approaches to marketing, how important it is to take into account consumer behavior and their preferences, as well as how to build long-term relationships with customers. The book focuses on the importance of market analysis and the competitive environment, which is the basis for successful product promotion. It also addresses ethics in marketing and business social responsibility, making it particularly relevant in today's society, where consumers are increasingly choosing brands that match their values. The style of the authors is characterized by accessibility and clarity of presentation, which makes it easy to assimilate even complex concepts. Each section of the book is filled with practical advice and recommendations, which makes it not only a theoretical work, but also a practical manual. The team of authors includes experts with rich experience in various areas of marketing, which adds depth and diversity to the book. If you are looking for marketing books that will help you understand the intricacies of promotion in different industries, “Marketing in industries and fields of activity” will be an excellent choice. It can be not only a reference book for students and professionals, but also a source of inspiration for anyone who wants to grow their business and improve their marketing skills. Do not miss the opportunity to immerse yourself in the world of marketing with this fascinating and informative book that will help you open new horizons and achieve success in your professional activities.
LF/51530759/R

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Marketing in industries and fields of activity

The book “Marketing in Industries and Spheres of Activity”, written by a team of authors, is a unique study that immerses the reader in the world of marketing, ...

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