The book "Marketing as a form of business", written by a team of authors, is a fascinating and in-depth study of modern marketing, which has become an integral part of business processes. This work is not just a textbook, but a real encyclopedia of knowledge that will be of interest to both novice entrepreneurs and experienced professionals in the field of marketing and business. From the first pages of the reader is captured by the idea that marketing is not just a set of tools for promoting goods and services, but a whole philosophy that permeates all aspects of the business. The authors emphasize that successful marketing begins with understanding the needs of the client and creating a value that will satisfy these needs. The book examines not only traditional methods, but also modern approaches, such as digital marketing, content marketing and social media. This makes it relevant for those who want to keep up with the times and use the latest technology to succeed. Who can like this book? First of all, it will be interesting for students and young professionals who are just starting their way in the world of business and marketing . Professionals working in the field of marketing will find here a lot of useful ideas and strategies that can be applied in practice. The book will also be an excellent source of inspiration for entrepreneurs seeking to develop their companies and find new ways to attract customers. The age category of readers varies from 18 to 50 years, as it touches on topics relevant to people with different experiences and knowledge. The topics raised in the book cover a wide range of issues, from the basics of marketing and its role in business to more complex concepts such as brand building and reputation management. The authors emphasize the importance of analyzing the market and competitors, as well as the need for constant training and adaptation to changes in consumer preferences. These aspects make the book especially valuable in a rapidly changing world, where success depends on the ability of the business to be flexible and innovative. The style of the authors is characterized by accessibility and clarity of presentation. They use many examples from real practice, which allows the reader to easily perceive information and apply it in their activities. The team of authors includes experts in various fields, which gives the book versatility and diversity of opinions. This makes Marketing as a Form of Business a unique work that not only educates but also inspires new ideas and solutions. If you are looking for marketing books that will help you better understand this important area, then “Marketing as a form of business” will be an excellent choice. It can be compared to works such as Gary Weinerchuk's Network Marketing or Marketing 4. 0" by Philip Kotler, who also explore contemporary approaches to promoting and interacting with customers. Do not miss the opportunity to immerse yourself in the world of marketing, which opens up new horizons and opportunities for you. The book "Marketing as a form of business" will become your reliable companion on the way to success in business, offering not only theoretical knowledge, but also practical advice that will help you stand out from competitors and win the trust of customers.