Marketing Research

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The book "Marketing Research", written by a team of authors, is an important work in the field of marketing, which will be useful for both novice specialists and experienced professionals. This work covers a wide range of topics related to conducting research, analyzing data and applying the results to make informed business decisions. In today's world, where information is becoming a key asset, the ability to conduct high-quality marketing research becomes an integral part of the successful strategy of any company. The authors of the book offer readers an in-depth understanding of the methods and tools needed to study the market, consumer preferences, and competitive environment. They share practical tips for collecting and interpreting data, making the book especially valuable for those who want to learn how to put theoretical knowledge into practice. Who can like this book? First of all, it will be of interest to students and teachers studying marketing, management and business . It will also be a useful resource for marketers, analysts and entrepreneurs seeking to improve their skills in market research. The age range of readers is not limited, but it is especially suitable for those who are in the initial or middle stages of their careers and want to deepen their knowledge in this area. The topics raised in the book cover not only theory, but also practical aspects of marketing research. The authors discuss the importance of understanding consumer behavior, methods of market segmentation, as well as various approaches to conducting surveys and focus groups. The book also touches on the use of modern technologies and analytical tools, such as Big Data and artificial intelligence, which makes it especially relevant in the context of the rapid development of digital marketing. The style of the authors is distinguished by clarity and accessibility, which makes it easy to assimilate even the most complex concepts. The book is replete with examples from real practice, which makes the material more clear and understandable. Readers will be able not only to master the theoretical foundations, but also to see how this knowledge is applied in real life. In addition, the team of authors includes experts in various fields of marketing, which gives the book versatility and diversity. Each of the authors brings their own unique experience and perspective to the subject, which makes reading fascinating and informative. If you are looking for literature that will help you understand the intricacies of marketing research, “Marketing Research” is what you need. The book will become a reliable companion on your way to professional growth and success in the business world Do not miss the opportunity to expand your knowledge and skills in the field of marketing by reading this fascinating and informative book It will be a great addition to your library and help you become more confident and competent in your field.
LF/790703594/R
Data sheet
- Name of the Author
- Collective of authors
- Language
- Russian