The book “International Marketing”, written by a team of authors, is a unique and in-depth study that opens up to readers the world of global business strategies and marketing approaches. This publication will become an indispensable assistant for students, practicing marketers, entrepreneurs and anyone interested in business development in the international arena. In today's world, where borders between countries are becoming more transparent, and technology allows you to do business anywhere in the world, understanding the basics of international marketing is becoming critical. The book explores key aspects such as international market analysis, cultural differences, foreign market entry strategies, and product adaptation to local needs. The authors share practical examples that illustrate how successful companies cope with the challenges of globalization and competition. This book will be of interest to students studying marketing and international relations, as well as professionals seeking to expand their horizons. If you are at the stage of starting your own business or want to bring an existing product to the international market, International Marketing will be a reliable guide for you. It will also attract the attention of those interested in the cultural aspects of business and how they affect marketing strategies. The topics raised in the book cover a wide range of issues, from cultural differences and their impact on brand perception to the legal aspects of doing business in different countries. The authors emphasize the importance of adapting marketing strategies to local conditions, which avoids common mistakes and increases the chances of success. Readers will be able to learn about how to research target markets, how to position a product correctly, and how to build effective communications with consumers from different cultures. The style of the authors is characterized by accessibility and clarity of presentation, which makes the material understandable even for those who are just beginning to get acquainted with the topic. Each chapter of the book is filled with practical tips and recommendations, which allows readers not only to assimilate theoretical knowledge, but also to apply them in practice. In addition, the book contains current cases from world practice, which makes the material even more lively and interesting. If you are interested in such works as "Global Marketing" by Philip Kotler or "Marketing 4. 0" by the same author, then "International Marketing" will be a logical continuation for you to study this topic. The book will be useful not only to marketers, but also to managers working in the field of sales, as well as to anyone who seeks to understand how to effectively interact with an international audience. In conclusion, “International Marketing” is not just a training manual, but a real find for anyone who wants to immerse themselves in the world of international business. It offers readers not only theoretical knowledge, but also practical tools that will help them successfully navigate the complex and dynamic world of global marketing. Do not miss the opportunity to expand your horizons and learn how to make your business successful in the international arena!