The book "Innovative management: a textbook for students enrolled in the bachelor's program in the direction 080200 - Management" by G. In. Ismagilova is an important and relevant work that immerses the reader in the world of modern management practices related to innovation. This manual will be an indispensable assistant for students studying management, as well as for anyone interested in how the introduction of innovation can change business processes and increase the competitiveness of organizations. In his book, Ismagilov not only highlights the theoretical aspects of innovation management, but also offers practical recommendations that will help future specialists to apply the acquired knowledge in real conditions. The author explores key concepts and models related to innovation management, as well as examines the role of innovation in the strategic development of companies. The book is filled with examples from practice, which makes the material more accessible and understandable for perception. Who is this tutorial intended for? First of all, it will be useful for students studying at the undergraduate level in the direction of management, as well as for those who plan to link their careers with management and entrepreneurship . However, interest in the book can be shown not only by students, but also by practicing managers, entrepreneurs and marketing specialists seeking to update their knowledge about modern approaches to innovation. The book will be useful to those who want to understand how to effectively manage the processes of introducing new ideas and technologies in their organizations. The topics raised in the book are diverse and relevant. Ismagilov emphasizes the importance of innovative thinking for the successful functioning of business in a rapidly changing market. He discusses how to create an innovative culture in the company, how to motivate employees to generate new ideas and how to manage the risks associated with innovation. These issues are becoming especially relevant in today's world, where technology is developing at an incredible speed, and companies that do not have time to adapt risk losing their positions. The author's style is distinguished by clarity and logical presentation, which makes the material accessible to understanding. Ismagilov uses many examples and cases, which allows the reader not only to assimilate the theory, but also to see its application in practice. In his works, there is a deep understanding of the subject and a desire to transfer his knowledge to others. In addition, G. In. Ismagilov is the author of other well-known textbooks and scientific articles, which confirms his expertise in the field of management and innovation. The book "Innovative Management" is not just a textbook, but a real find for those who want to be one step ahead in their professional activities. It inspires new ideas and offers tools for their implementation. Readers interested in the topics of management, entrepreneurship and innovation will find in this work a lot of useful knowledge and practical advice that will help them in the future. If you are looking for a book that will help you understand the complex world of innovation management, expand your horizons and prepare for the challenges of modern business, then Innovation Management In. Ismaghilova will be an excellent choice . Do not miss the opportunity to immerse yourself in the fascinating world of innovation management and discover new horizons in your professional career!