Innovation Management

Innovation Management

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LF/276686984/R
Russian
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The book "Innovative Management" is the fruit of the joint work of a group of authors who combined their knowledge and experience to create a unique work dedicated to one of the most pressing topics of our time. In the face of rapid changes in the business environment and the constant race for innovation, this book becomes a handbook for everyone who wants not only to survive, but also to thrive in the face of fierce competition. From the first pages, the reader plunges into the world of innovation management, where the key concepts, methods and tools necessary for the successful implementation of innovations in the organization are considered. The authors consider innovation not just as a fashion trend, but as a strategic resource that can radically change the business model and increase the competitiveness of the company. The book covers a wide range of topics, from developing an innovation strategy and project management to risk assessment and creating a culture of innovation within the organization. This book will be especially useful for undergraduate and graduate students studying management, as well as for practicing managers, entrepreneurs, and business analysts seeking to improve their skills in innovation management. It will also resonate with those interested in startups and new technologies, as the authors share practical examples and cases that can be applied in real life. The topics raised in "Innovation Management" cover not only theory but also practice. The reader will learn how to form an innovative strategy, how to analyze the market and identify the needs of customers, as well as how to use modern technologies to create new products and services. The authors also emphasize the importance of teamwork and cross-functional interaction, which is the key to the successful implementation of innovations. The style of presentation of the book is accessible and logical, which makes it understandable even for those who are just starting their way in the world of management. The authors use many examples from real practice, which allows the reader to better assimilate the material and see how theoretical concepts work in practice. This approach makes the book not only an educational tool, but also an inspirational source of ideas for those who want to innovate in their business. "Innovative management" also stands out among other works in this field due to its interdisciplinary nature. The authors turn to various aspects, such as psychology, sociology and economics, which allows a deeper understanding of how innovations work and what factors affect their success. This makes the book relevant not only for managers, but also for researchers, students and anyone interested in modern trends in business. If you are looking for inspiration for your projects, want to learn about the best practices in innovation management or are just interested in how to make your business more competitive, “Innovative Management” will be a real find for you. This book will not only expand your knowledge, but also give you practical tools to implement your ideas. In conclusion, “Innovative Management” is not just a book, but a whole world of opportunities that opens up to the reader. Take the chance to be part of this fascinating journey into the world of innovation and management, and you will not regret your choice.
LF/276686984/R

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Innovation Management

The book "Innovative Management" is the fruit of the joint work of a group of authors who combined their knowledge and experience to create a unique work dedica...

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