The book "Working with texts in advertising and CO" is a unique publication created by a team of authors, which is a real find for anyone who wants to understand the art of creating texts that can attract attention and interest. In a world where advertising and content are becoming increasingly important tools for business, this book offers readers not just theoretical knowledge, but practical advice that can be applied in real life. From the first pages, the authors immerse the reader in the fascinating world of advertising texts and content marketing. The book covers a wide range of topics, ranging from the basics of copywriting to the nuances of SEO optimization. Readers will learn how to formulate ideas correctly so that they are not only attractive, but also effective. Important attention is paid to how to adapt the text to the target audience, which is a key aspect of successful advertising. This book will be of interest to both novice copywriters and experienced professionals in the field of marketing. Students studying advertising and communication will find useful recommendations in it, and entrepreneurs will be able to extract valuable ideas from the text to promote their products and services. If you are passionate about the topic of marketing, want to learn how to create texts that will sell, or just interested in how advertising works, this publication will become a real guide for you. The topics raised in the book cover not only the technical aspects of working with texts, but also psychological ones. The authors explore how words can influence people's emotions and behavior, and how to use this tool to achieve their goals. The reader will be able to understand how to create a text that not only informs, but also inspires, prompts to action. This is especially true in today’s market, where competition for consumer attention is becoming increasingly fierce. The style of the authors is characterized by accessibility and clarity. They use many examples from real practice, which allows the reader to easily assimilate the material and apply it in practice. In addition, the book contains useful tips and tricks that will help to avoid common mistakes in writing texts. Each section is logically arranged, which makes reading fascinating and informative . If you are looking for similar books that can complement your understanding of advertising and copywriting, pay attention to "Copywriting. How not to eat a dog by Igor Mann or “Make Money on Texts” by Anton Kuznetsov . These publications also offer unique approaches to creating texts and can be a great addition to “Working with texts in advertising and CO” In conclusion, “Working with texts in advertising and CO” is not just a book, but a real tool for those who want to master the art of creating effective advertising texts. It will help you not only improve your skills, but also open up new horizons in the world of marketing and advertising. Do not miss the opportunity to immerse yourself in this fascinating process and become a master of the word!