The book "Methods of data analysis in social psychology", written by a team of authors, is a unique and valuable resource for all who are interested in a deep understanding of human behavior and interaction in social contexts. This work will be an indispensable assistant for both undergraduate and graduate students, as well as for practicing psychologists and researchers seeking to expand their knowledge of modern methods of data analysis in the field of social psychology. The book focuses on a variety of approaches to data analysis that allow you to explore complex social phenomena. The authors share their knowledge and experience, explaining how to properly collect, process and interpret data obtained during psychological research. Readers will be able to learn about quantitative and qualitative methods, as well as how to use statistical tools to analyze social interactions and people's behavior in various situations. The book not only covers theoretical aspects, but also offers practical recommendations, which makes it especially useful for those who want to apply the knowledge gained in practice. The authors share examples from real-world research, which allows readers to better understand how theoretical concepts are applied in life. This creates an intriguing space for reflection on how behavioral science can influence society as a whole and individual destinies. “Methods of data analysis in social psychology” will be of interest to a wide audience Students and graduate students studying psychology, sociology or related disciplines will find useful materials for their research and coursework in it. Practicing psychologists and sociologists will be able to use it in their professional activities to improve the quality of their research and improve the level of data analysis. In addition, the book can attract the attention of all who are interested in the social sciences and want a deeper understanding of the mechanisms that govern human behavior. The topics raised in the book are diverse and relevant. The authors discuss the influence of social factors on individual behavior, mechanisms for the formation of group norms, as well as ways to analyze the influence of cultural contexts on psychological processes. These questions are important for understanding modern society, where social interactions are becoming increasingly complex and multifaceted. The book offers readers the opportunity to look at familiar things from a new angle and ask themselves important questions about how we interact with each other in a rapidly changing world. The style of the authors is clear and accessible, which makes the material easy to understand, even if you are not a specialist in statistics or data analysis. They use a living language and give many examples, which helps the reader not only to assimilate the information, but also to become interested in the topic. The book becomes not just a textbook, but a real guide to the world of social psychology. If you are looking for literature that will help you understand the methods of data analysis and their application in social psychology, this book will be an excellent choice. It can become a basis for further study of more specialized topics, such as group dynamics research, the impact of social media on behavior, or public opinion analysis. Do not miss the opportunity to immerse yourself in the fascinating world of social psychology and discover new horizons of understanding human behavior!