Management and marketing

Management and marketing

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LF/365769650/R
Russian
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The book “Management and Marketing”, created by a team of authors, is a fascinating and in-depth study of two key aspects of modern business. In a rapidly changing market and the constant emergence of new technologies, the ability to effectively manage and promote the product becomes not only desirable, but vital for success. This edition will be an indispensable assistant for both novice entrepreneurs and experienced managers who are eager to update their knowledge and adapt to new challenges. The main idea of the book is that management and marketing are not just a set of tools, but a whole philosophy that permeates all aspects of business. The authors, combining their knowledge and experience, offer the reader a unique view on how to properly organize business processes, how to build relationships with customers and how to effectively promote goods and services. Each chapter of the book is filled with practical examples that will help the reader not only to understand the theoretical aspects, but also to apply them in practice. This book will be interesting to a wide range of readers .. Students studying economics and management will find in it useful materials for their coursework and thesis. Young entrepreneurs who are just starting out in business will be able to learn valuable tips and strategies from the book that will help them avoid common mistakes. Experienced managers and marketers will find here new ideas and approaches that will help them remain competitive in a dynamic market. The topics raised in the book cover a wide range of issues, from the basics of management and marketing to more complex concepts such as change management, brand development, and digital marketing. The authors emphasize the importance of market analysis and consumer behavior, which allows readers to better understand how to adapt their strategies to changing conditions. The book also explores current trends, such as the use of social media and internet marketing, making it particularly relevant in the digital age. The style of the authors is characterized by accessibility and clarity of presentation, which makes it easy to assimilate even the most complex concepts. They use many examples from real practice, which makes the material not only theoretically sound, but also practically applicable. In addition, the team of authors includes experts from various fields, which gives the book diversity and depth. If you are looking for literature that will help you understand the intricacies of management and marketing, “Management and marketing” will be an excellent choice. The book will not only expand your knowledge, but also inspire new ideas and solutions. It is ideal for those who want not only to follow trends, but also to create them, becoming a leader in their field. In conclusion, “Management and Marketing” is not just a textbook, but a real desktop book for everyone who strives for success in business. It will help you not only understand how the business world functions, but also teach you how to become an active participant in it. Do not miss the opportunity to immerse yourself in this fascinating world, which opens up many new horizons and opportunities for you!
LF/365769650/R

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Management and marketing

The book “Management and Marketing”, created by a team of authors, is a fascinating and in-depth study of two key aspects of modern business. In a rapidly chang...

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