Public Relations in Social and Cultural Activities . A dictionary for students studying in the direction under" is a unique publication that will become an indispensable assistant for students studying PR and related disciplines. The authors, who gathered their knowledge and experience in one book, offer readers not only theoretical foundations, but also practical recommendations that will help to understand the complex but fascinating field of public relations. In this reference dictionary you will find many terms and concepts related to PR in the context of socio-cultural activities. Each term is accompanied by a clear and accessible explanation, making the book ideal for students who are just starting out in the field. The book covers a wide range of topics from the basics of PR and communication strategies to specific concepts such as image, reputation, crisis communications and more. This allows readers not only to fill in knowledge gaps, but also to delve into details that may prove useful in future professional activities. Who can like this publication? First of all, it will be useful for university students studying in the areas of “Public Relations”, “Sociology”, “Culturology” and other related specialties . However, not only students will find valuable information in this book. Practitioners working in the field of PR will be able to use the dictionary as a reference material to quickly find the right terms and concepts The book will also be of interest to anyone who wants to better understand how public relations in the cultural sphere works, whether it is event organizers, cultural managers or just culture lovers. The themes raised in the book are relevant and diverse. In a rapidly changing world, where information is distributed instantly, the ability to manage public opinion and form a positive image becomes especially important. The authors focus on how PR affects social processes, how it can be used to promote cultural initiatives and projects. This makes the book not only an educational tool, but also an important tool for those who seek to contribute to the development of the cultural environment. The style of the authors is characterized by accessibility and clarity of presentation. They are able to explain complex concepts in simple words, which makes the material understandable even for those who do not have deep knowledge in the field of PR. In addition, the book uses examples from real practice, which allows readers to see how theoretical knowledge is applied in practice. If you are looking for books on public relations, cultural activities or communications, this edition will be a great addition to your library. It will not only expand your knowledge, but also inspire new ideas and projects. In a world where information is power, understanding the mechanisms of PR becomes the key to success. “Public relations in socio-cultural activities” is not just a dictionary, it is a guide to the world of communications that will help you become a professional in your field.