The Language of Social and Political Communication . The textbook for the magistracy in the specialty "Advertising and Public Relations" is a unique work created by a team of authors that opens doors to the world of a complex but fascinating field of communication. This manual will become an indispensable assistant for students, graduate students and anyone interested in the intricacies of the interaction between society and power, as well as how language shapes public opinion and affects political processes. In today's world, where information spreads with incredible speed, and public opinion becomes an important tool in the political struggle, understanding the language of socio-political communication becomes a necessary skill. This handbook offers readers an in-depth analysis of various aspects of communication, including rhetoric, propaganda, manipulation, and the strategic use of language for political purposes. The authors raise important questions: how is public opinion formed? How can language become a tool of manipulation? And how advertising and public relations affect the perception of political events? The book will be of interest not only to master's students, but also to specialists in the field of PR, journalism, sociology and political science . It will be useful for those who seek to understand how communication affects social processes, and how this knowledge can be used in practice. If you want to deepen your knowledge in the field of advertising and public relations, as well as learn how to analyze and interpret socio-political texts, this guide will become your faithful companion. The topics covered in the book cover a wide range of issues, such as the impact of media on public opinion, the role of language in political rhetoric, and the ethical aspects of using language in advertising and PR. The authors not only share theoretical knowledge, but also offer practical examples, which makes the material accessible and understandable. Readers will be able to see how theoretical concepts are applied in real situations, which makes learning the language of social and political communication not only informative, but also a fascinating process. The style of the authors is distinguished by clarity and accessibility, which makes it easy to assimilate even the most complex concepts. They use real-life examples to illustrate their ideas, making the book particularly valuable to practitioners. In addition, the manual presents current research and data, which allows readers to be aware of the latest trends in the field of communication. If you are looking for literature that will help you understand the intricacies of socio-political communication, the “Language of socio-political communication” will be an excellent choice. This book will not only expand your knowledge, but also help develop the critical thinking necessary to analyze information in the modern world. It is ideal for students, teachers and anyone seeking to understand how language shapes our perception of reality and influences social processes. Thus, this textbook is not just a book, but a whole world of knowledge that is waiting to be opened. Immerse yourself in learning the language of social and political communication and open up new horizons in understanding the interaction between society and power.