The book "Public Relations in Social and Cultural Activities" by B. C. Safarieva is a fascinating and in-depth study that immerses the reader in the world of PR and its impact on socio-cultural processes. In today's society, where information becomes the main resource, understanding of public relations mechanisms becomes especially relevant. The author, being an expert in the field of culture and communication, offers readers a unique view on how PR strategies can be effectively used to promote cultural initiatives, create an image of organizations and form public opinion. The book is intended for a wide range of readers: students and teachers of universities working in the field of culture and art, as well as professionals involved in public relations and marketing. It will be interesting for those who want to understand how to properly build communication with the audience, how to use social networks to promote cultural projects and how to create a positive image of organizations. Readers interested in cultural studies, sociology and media will find in this book many useful ideas and practical recommendations. Public Relations in Social and Cultural Activities raises important topics, such as the role of PR in shaping cultural identity, the impact of media on the perception of cultural events, and the significance of audience feedback. The author emphasizes that successful PR campaigns not only attract attention, but also create stable links between cultural institutions and society. Safaraliyev shares examples of successful practices, which makes the material not only theoretically sound, but also practically applicable. Style B. C. Safarieva is characterized by accessibility and clarity of presentation, which allows the reader to easily assimilate complex concepts and apply them in practice. The book is saturated with real-life examples, which makes it especially valuable for those who want to see how the theory works in reality. In addition, the author draws attention to modern trends in PR, such as the use of digital technologies and social media, which makes