The book “Advertising and public relations in the structure of consumer society” is a unique textbook created by a team of authors that immerses the reader in the world of marketing and communications, exploring their impact on modern society. This publication will become an indispensable assistant for students, teachers and anyone interested in advertising, public relations and their role in the formation of consumer behavior. In this manual, the authors consider advertising and PR as integral elements of the consumer society, where each of us becomes not only a consumer, but also a participant in a complex communication system. The book offers an in-depth analysis of how advertising shapes public opinion, creates brand images, and influences consumer choices. The reader will be able to see how advertising not only informs, but also manipulates, forming consumer habits and preferences. One of the key topics of the book is the study of the relationship between advertising, public relations and consumer culture. The authors emphasize that advertising does not exist in a vacuum - it is closely related to social, economic and cultural contexts. Readers will be able to learn how advertising adapts to changes in society and how modern technology is changing the rules of the game in this area. In the context of digitalization and social media, traditional advertising and PR methods face new challenges, and the book offers a fresh perspective on these changes. Who can like this guide? First of all, it will be useful for students of the faculties of marketing, advertising and PR, as well as for anyone who wants to better understand the mechanisms behind advertising campaigns and PR strategies . Professionals in the field of marketing and communication will also find in the book a lot of interesting things - from theoretical foundations to practical examples of successful cases. This edition is suitable for both beginners and those who already have experience in this field and seek to expand their knowledge. The style of the authors is characterized by accessibility and clarity of presentation, which makes it easy to assimilate even the most complex concepts. The book is filled with examples from real practice, which makes the material more lively and relevant. The authors use a variety of approaches to analysis, which allows the reader to see the versatility of the topic and form their own opinion about the role of advertising and PR in society. In addition, “Advertising and public relations in the structure of the consumer society” raises important ethical issues related to advertising practices. What are the limits of what is acceptable in advertising? How can advertising contribute to or, conversely, hinder social change? These issues become especially relevant in the light of current trends, such as conscious consumption and sustainable development. If you are interested in topics such as the impact of advertising on society, public relations strategies, and you want to understand how consumer behavior is formed, this guide will be a real discovery for you. It will not only enrich your knowledge, but also help to develop a critical thinking about the information that we receive from advertising sources on a daily basis. Thus, the book “Advertising and public relations in the structure of consumer society” is not just a textbook, but a real encyclopedia of knowledge for everyone who wants to understand how the world of advertising and PR works in modern society. Do not miss the opportunity to get acquainted with this fascinating and important work!