Onomastic metaphor in economic discourse. Integrated approach. Monograph

Onomastic metaphor in economic discourse. Integrated approach. Monograph

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LF/787951858/R
Russian
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Onomastic Metaphor in Economic Discourse . Integrated approach. The monograph is a unique study that immerses the reader in the world of language and economics, revealing the complex mechanisms of interaction between them. Author's team , composed of experienced linguists and economists, offers readers a new perspective on the use of onomastic metaphors in economic discourse, What makes this monograph not only a scientific work , It’s a great read for everyone ,. who is interested in language and its impact on the perception of economic processes. The book is intended for a wide audience: from students and teachers of linguistics and economics to professionals working in the field of communication and marketing. If you are interested in how language shapes our understanding of economics, or want to understand more deeply how metaphors affect the perception of financial concepts, this monograph will be a real find for you. The paper explores key topics such as the role of metaphors in shaping economic thinking, the influence of cultural and social factors on the use of language in economics, and the ways in which onomastic metaphors help simplify complex concepts for a wide audience. The author’s team uses an integrated approach, which allows a deeper understanding of how various aspects of language and economics intertwine, creating unique semantic constructs. One of the features of the book is its interdisciplinary nature. The authors are not limited to linguistic analysis, but also consider economic theories, which makes their conclusions more reasonable and relevant. This allows the reader not only to learn about metaphors, but also to see their practical application in real life, which makes the material especially valuable for those who work in the field of business and finance. The style of the authors is distinguished by clarity and accessibility, which makes complex concepts understandable even for an unprepared reader. Each section of the book is logically structured, which makes it easy to follow the thoughts of the authors. In addition, the work is enriched with examples from real economic discourse, which helps to better assimilate the material and see its practical application. If you’re looking for literature that will help you understand how language shapes our perception of economics, check out books like George Lakoff’s Metaphors in Language and Thinking and David Crystal’s Language and Economics. These works also explore the intersection of language and economics, but "The Onomastic Metaphor in Economic Discourse" offers a unique perspective on the subject, focusing on onomasticism and metaphorical language. The book will be an excellent addition to the library of anyone interested in modern trends in linguistics and economics. It will not only deepen your knowledge, but also inspire new research in the field of language and its impact on society. Read Onomastic Metaphor in Economic Discourse and discover an amazing world where language and economics merge to create new meanings and opportunities.
LF/787951858/R

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Language
Russian
Release date
2017

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Onomastic metaphor in economic discourse. Integrated approach. Monograph

Onomastic Metaphor in Economic Discourse . Integrated approach. The monograph is a unique study that immerses the reader in the world of language and economics,...

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