The book "Communicative-pragmatic aspects of texts of printed German-language advertising . The monograph, written by a team of authors, is a unique study that immerses the reader in the world of advertising, where language and communication play a key role. This monograph will be a real find for anyone interested in linguistics, advertising, cultural aspects of communication and pragmatics. The focus of the book is on the text designs used in German-language print advertising. The authors analyze how different language tools and strategies affect the perception of advertising, forming certain attitudes and reactions in consumers. This study not only uncovers the mechanisms by which advertising affects audiences, but also raises important questions about how advertising reflects the cultural and social contexts in which it exists. The book will be of interest to a wide range of readers: from students and teachers of linguistic and advertising disciplines to professionals in the field of marketing and advertising. If you are passionate about learning a language, want to understand how advertising shapes public opinion, or just wonder how words can influence people's behavior, this monograph will be a real discovery for you. The topics covered in the book cover a wide range of issues, including semantics, stylistics, pragmatics, and cultural aspects. The authors emphasize that advertising is not just a means of promoting goods and services, but also a complex social phenomenon that requires in-depth analysis. They explore how different elements of text — from headlines to visual components — interact with each other and create a holistic message that can attract attention and arouse interest. The style of the authors is distinguished by scientific rigor and at the same time accessibility. They skillfully combine theoretical aspects with practical examples, which makes the material easy to perceive and at the same time deep in content. This allows the reader not only to gain theoretical knowledge, but also to see how they are applied in practice. In addition, the book contains many examples of real advertising texts, which makes it especially valuable for practitioners. Readers will be able to see how theoretical concepts are implemented in real life, and perhaps even apply this knowledge in their professional activities. “Communicative-pragmatic aspects of printed German-language advertising” is not just a scientific work, it is an invitation to think about language and its role in our society. The book raises important questions about how advertising shapes our desires and preferences, and how it can be used to create a positive image and brand. If you are interested in topics such as advertising, linguistics, semiotics, cultural studies and consumer psychology, then this monograph will become an indispensable source of knowledge for you. Not only will it expand your horizons, but it will also help you understand more deeply how language can affect our perception of the world. Do not miss the opportunity to immerse yourself in the fascinating world of advertising language and its pragmatic aspects - this book will become your reliable companion on this journey!