The Children's Business . Sales Management in Kindergartens”, written by the team of authors, is a unique and relevant guide for everyone involved in the educational business, especially in the field of preschool education. In the face of increasing competition and changing needs of parents, this book becomes a handbook for kindergarten owners, managers, as well as sales and marketing specialists in this field. From the first pages, the reader plunges into a world where business and parenting intersect. The authors analyze in detail how to organize sales and marketing in kindergartens in order to attract and retain customers - parents who are looking for the best for their children. The book not only offers practical advice and strategies, but also raises important questions about how to build trust with parents who are key partners in this business. This book will be of interest to both experienced professionals and those who are just beginning their journey in the field of preschool education. It is suitable for owners of private kindergartens, managers of educational institutions, as well as for teachers who want to expand their knowledge of business processes in the field of education. The age category of readers varies from 25 to 50 years, which makes the book relevant for a wide audience seeking professional development. Topics covered in the “Non-child business” cover a wide range of issues: from the basics of marketing and sales to the specifics of working with parents and creating a unique offer for customers. The authors emphasize the importance of understanding the needs of parents, as well as the need to adapt kindergarten services to these needs. The book also explores aspects of team management, forming a corporate culture and creating a comfortable atmosphere for children and their parents. The style of the authors is characterized by accessibility and practicality . They use real-life examples, which allows the reader not only to understand the theoretical aspects, but also to see how they are applied in practice. This makes the book not just a textbook, but a real guide to the world of kindergartens and educational business. In addition, the "Non-child business" raises important social issues, such as the role of kindergarten in the life of the child and his family, as well as the impact of the educational environment on the development of children. The authors emphasize that a successful business in the field of preschool education is not only profit, but also responsibility to society. If you are looking for books about business in education, about sales in kindergartens or about how to manage a kindergarten, “Non-child business” will be a real find for you. It will inspire you to new ideas and help you look at familiar things from the other side. This book is not just a guide, but a whole philosophy that will help you build a successful and socially responsible business in the field of preschool education. In conclusion, “Non-Child Business . Kindergarten Sales Management is not just a book, but an important tool for anyone who wants to succeed in this unique and important field. Do not miss the opportunity to learn more about how to make your kindergarten not only profitable, but also a truly favorite place for children and their parents.