State and public regulation of advertising and information activities. Tutorial

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The book "State and public regulation of advertising and information activities . Training manual" is an important work created by the team of authors, which is not only a training manual, but also an in-depth study of the current state and prospects of regulation of the advertising sector in Russia. This edition will be useful to both students studying advertising and marketing, and practitioners working in the field of advertising, law and media communications. In a world where advertising permeates all areas of our lives, from social networks to traditional media, understanding the mechanisms of its regulation becomes especially relevant. The authors of the book carefully analyze the legislative initiatives governing advertising activities, as well as public norms and ethical standards that must be observed in this area. The book covers a wide range of topics, including consumer rights, personal data protection, and the impact of advertising on public opinion and culture. One of the key topics raised in the book is the interaction between public authorities and the private sector in the field of advertising. The authors examine how various institutions, such as the Federal Antimonopoly Service and other regulatory bodies, shape the rules of the game in the market. This makes the book especially relevant for those who are interested not only in theory, but also in the practical aspects of advertising activities. Who can like this tutorial? First of all, it will be interesting for students and teachers of universities studying advertising, marketing, law and sociology . The book will also be a useful resource for practitioners in the field of advertising and PR, as well as for entrepreneurs who want to better understand how laws and regulations in the field of advertising activities operate. In addition, it will be useful to anyone who is interested in ethics and social responsibility in advertising. The style of the authors is distinguished by clarity and accessibility, which allows even complex legal and economic concepts to be presented in an understandable form. The book is filled with examples from real practice, which makes it not only theoretically sound, but also practically applicable. The authors are not afraid to raise acute questions regarding the manipulation of advertising and their consequences for society, which makes reading especially fascinating and informative. The topics raised in the book are relevant to modern society, where advertising plays a key role in shaping public opinion and consumer preferences. The authors emphasize the importance of an ethical approach in advertising, which is especially important in light of the growing concern of society about manipulation and unfair advertising. If you are looking for a book that will help you understand the complex issues of advertising regulation, as well as provide an opportunity to look at advertising from a new perspective, "State and public regulation of advertising and information activities. Training manual" will be an excellent choice. This publication will not only expand your knowledge, but also help to form critical thinking on issues related to advertising and its impact on society. Do not miss the chance to immerse yourself in the world of advertising and its regulation with this unique tutorial It will be your reliable companion in the study of complex but fascinating aspects of advertising and its impact on society.
LF/716181646/R
Data sheet
- Name of the Author
- Collective of authors
- Language
- Russian
- Release date
- 2017