The book "Evaluation of exhibition effect. Methodical guidelines for the study of theoretical material and the performance of practical work on "D" is a unique work created by a team of authors, which offers readers a deep immersion in the world of exhibition activities and its impact on various aspects of business and culture. In today's market environment, where visual communication and product presentation are becoming key success factors, this edition is a handbook for students, teachers, researchers and practitioners seeking to understand and evaluate exhibition effects. From the first pages, the book captures the attention of the reader, offering not only theoretical information, but also practical recommendations that will help in real conditions. The authors carefully worked through the material to provide readers with not only knowledge, but also tools for analyzing exhibitions, their impact on the target audience and on business as a whole. The book discusses methods for assessing the exhibition effect, as well as practical tasks that will help consolidate the knowledge gained and apply them in practice. This work will be of particular interest to undergraduate and graduate students studying marketing, management, sociology, and cultural studies. It will also be useful for professionals in the field of exhibition business, event organizers and marketers who seek to improve their skills and improve the efficiency of their projects. The book is suitable for readers of different ages, but it will be especially useful for those who are at the initial stage of their career and want to get high-quality knowledge in the field of exhibition effects assessment. The topics raised in the book cover a wide range of issues: from the theoretical foundations of exhibition activity to the practical aspects of its evaluation. The authors emphasize the importance of exhibitions as a tool of communication and marketing, as well as their role in shaping the company’s image. Readers will be able to learn about the methods of audience analysis, evaluation of the effectiveness of exhibitions and how to correctly interpret the data obtained. This knowledge will help not only in learning, but also in professional activities, allowing you to make more informed decisions and develop successful strategies. The style of the authors is characterized by accessibility and clarity of presentation, which makes the material easy to perceive. They use examples from real practice, which allows readers to better understand how to apply theoretical knowledge in life. In addition, the book contains illustrations and diagrams that help to visualize information and make the learning process more fascinating. If you’re looking for literature similar in subject matter, pay attention to the work of authors such as Philip Kotler, who also researches marketing and communication issues, or to books on strategic management and business process evaluation. Queries that may lead you to this book include "exhibition evaluation", "exhibition marketing", "exhibition effects analysis techniques" and "practical marketing work". “Evaluation of the exhibition effect” is not just a textbook, but a real guide to the world of exhibition activity, which will help you not only to master the theory, but also to learn how to apply it in practice. If you want to become an expert in this field or just deepen your knowledge, this publication will be your reliable assistant on the way to success.