Marketing Technologies in Tourism . Training manual for independent work for 4th year students" is a unique and valuable resource created by the team of authors, which will become an indispensable assistant for students studying marketing in the field of tourism. This manual not only provides theoretical foundations, but also offers practical assignments that will help students better understand how marketing mechanisms work in the tourism industry. In today’s world, tourism isn’t just about leisure and travel, it’s a complex system in which marketing plays a key role. The book covers a wide range of topics, ranging from the basics of marketing to modern technologies that are actively used in this field. Readers will be able to learn about how to properly position travel services, how to use digital channels for promotion, as well as how to analyze the market and consumer preferences. This guide will become a real guide to the world of marketing strategies that will help not only to attract customers, but also to keep them. Who can like this tutorial? First of all, it is intended for 4th year students studying marketing, business management and tourism . However, in addition to students, the book will also be of interest to practitioners working in the field of tourism and wishing to update their knowledge about modern approaches to marketing. Also, the manual can be useful for novice entrepreneurs who want to open their tourism business and need a clear understanding of marketing tools. The topics raised in the book are diverse and relevant. The authors consider not only traditional methods of promotion, but also modern trends, such as the use of social networks, content marketing and data analytics. In the face of constant changes in the market, knowledge of these technologies becomes necessary for successful work in tourism. The book also focuses on the importance of creating a unique offering and brand formation, which is a key aspect for attracting customers in a highly competitive environment. The style of the authors is characterized by accessibility and clarity of presentation, which makes the material easy to perceive. They use examples from real practice, which allows students not only to assimilate the theory, but also to see how it is applied in practice. This manual can become the basis for performing independent works, coursework and diploma projects, which makes it especially valuable for students. If you are looking for a tutorial that will help you master marketing technologies in tourism, this publication will be an excellent choice. It will not only expand your knowledge, but also inspire new ideas and approaches in your future career. The book "Marketing technologies in tourism" is not just a textbook, but a real key to understanding the dynamic world of tourism marketing, which will open up new horizons and opportunities for you.