The book “Visual content as a component of the electronic-digital image of the additional educational program (on the example of associations)” by Evgenia Prokopenko is a fascinating and in-depth study. on the importance of visual content in the modern educational process. In the context of the rapid development of technology and the increasing role of digital media in society, the author offers readers a unique look at how visual elements can affect the perception and effectiveness of educational programs. In his book, Prokopenko analyzes how visual content shapes the image of educational associations and programs, focusing on their attractiveness for the target audience. It explores various aspects of visual communication, including graphics, photography, infographics, and video, and shows how these elements can be used to create a vivid and memorable image. The reader will be able to learn how to choose the right visual elements so that they not only complement the textual information, but also enhance the overall perception of the program. This book will be of particular interest to educators, educational administrators, educational marketing professionals, and anyone looking to improve their visual content skills. Students studying pedagogical and communication disciplines will also find in it a lot of useful and inspiring. The book is suitable for both professionals and those who are just starting out in the world of education and want to understand how visual aids can help in achieving educational goals. The topics raised in the book address not only visual content, but also broader issues such as the identity of educational institutions, the impact of technology on learning, and the role of visual media in shaping public opinion. Prokopenko emphasizes that in the context of digitalization of education, it is important not only to have quality content, but also to be able to properly present it. The book helps the reader to realize that visual elements are an integral part of the educational process and can significantly increase its effectiveness. The author's style is distinguished by clarity and accessibility, which makes the material easy to perceive. Evgenia Prokopenko is known for her research in the field of pedagogy and educational technologies, and in this book she demonstrates her experience and deep understanding of current trends in education. Readers familiar with her previous work will appreciate the consistency and depth of the analysis, and beginners will be able to easily immerse themselves in the topic. If you are looking for books on the topic of visual content, marketing in education or pedagogy, then “Visual content as a component of the electronic-digital image of an additional educational program” will be a real find for you. This work will not only enrich your knowledge, but also inspire new ideas and approaches in your professional activities. Do not miss the opportunity to learn how visual content can change your perception of additional education and help you in creating successful educational programs!