The book "Planning an experiment in applied research" edited by Denisov V. and . and Mark E. In. It is an indispensable resource for all who seek to understand more deeply how to organize and conduct experiments in various fields of science and practice. This work is a carefully structured guide that covers key aspects of experiment planning, from design selection to data analysis. In this book, the authors share their experience and knowledge, providing readers with tools and methodologies that will help them avoid common mistakes and improve the quality of their research. Unlike many other manuals, "Experimental Planning in Applied Research" focuses on practical aspects, making it particularly useful for students, graduate students, and practitioners working in science, medicine, engineering, and social sciences. The book will be of interest to a wide range of readers: from students studying statistics and research methods to experienced scientists who want to improve their skills in planning experiments. If you are interested in science, strive for accuracy in your research or want to learn how to interpret the results correctly, this publication will become a real guide for you. It will also be useful to those working in the field of marketing and sociology, where experiments and hypothesis testing play an important role. The topics raised in the book cover a wide range of issues related to experimental design. The authors consider such important aspects as sampling, determination of variables, control of external factors and methods of data analysis. They emphasize the importance of pre-planning and a systematic approach that avoids many of the pitfalls that researchers face in practice. The book also includes examples of real-world research, which makes the material more accessible and understandable. The style of the authors is distinguished by clarity and logical presentation, which allows readers to easily absorb the material presented Denisov V. and . and Markov E. In. experienced specialists in statistics and experimental design, their work is known in scientific circles. They are also the authors of other popular publications that have gained recognition for their practical focus and accessibility. “Planning an experiment in applied research” is not just a textbook, but a real find for anyone who wants to improve their qualifications in the field of scientific research. The book teaches not only theory, but also the practical application of knowledge, which makes it especially valuable in a rapidly changing world, where qualitative research becomes the key to success. If you are looking for literature on experimental design, statistics, research methods or just want to improve your skills in planning experiments, this publication will be your reliable assistant. Do not miss the opportunity to enrich your knowledge and improve the quality of your research with the help of "Planning an experiment in applied research" . This book is your key to successful experiments and reliable results!