The book “Prices and Pricing in Tourism and Hospitality” by Boyko is an important work that immerses the reader in the complex and multifaceted world of pricing in one of the most dynamic and rapidly developing sectors of the economy. In the face of constant changes in the service market, this book is becoming an indispensable source of knowledge for students, professionals and anyone interested in management issues in the tourism and hotel business. The main idea of the book is to reveal the mechanisms of formation of prices for tourist services and hotel rooms, as well as to analyze the factors affecting these processes. Boyko not only describes the theoretical aspects of pricing, but also offers practical recommendations, which makes the book especially valuable for practitioners. The reader will be able to learn about various pricing methods, such as dynamic pricing, cost-based pricing and price discrimination, which will help him better understand how to set prices correctly to attract customers and maximize profits. The book will be of interest not only to undergraduate and graduate students studying economics and management in the field of tourism, but also to practicing managers, marketers and hotel owners. If you want to deepen your knowledge of how to properly shape service prices, how to account for seasonality and demand, and how to respond to changes in the economic environment, then this publication will be your reliable assistant. The topics raised in the book cover a wide range of issues related to pricing. Boyko considers the influence of external factors, such as the economic situation in the country, competition, as well as internal aspects, including the quality of services and the level of service. The book touches on important aspects, such as consumer behavior, preferences and expectations, which allows a deeper understanding of how to properly position their services in the market. The author's style is distinguished by clarity and accessibility, which makes the material easy to perceive. Boyko uses many examples from practice, which allows readers to see how theoretical concepts are applied in real life. His previous works, such as Marketing in the Hotel Business and Quality Management in Tourism, have also been praised for their practical focus and relevance. This book will be a great addition to the library for anyone looking to develop their skills in price management and understanding the travel services market. If you are looking for information on how to properly assess the cost of services in the hotel business, how to develop pricing strategies and how to respond to changes in consumer preferences, then “Prices and pricing in tourism and hotel industry” is exactly what you need. Thus, this edition not only enriches the reader’s knowledge, but also inspires new ideas and approaches in price management. It will become a reliable assistant for both students and professionals seeking success in the competitive environment of tourism and hotel industry. Do not miss the opportunity to learn more about how to properly manage prices and achieve success in this fascinating and dynamic field!