The book "Linguistic phenomenon of hardness (on the material of modern English)" by Semenov is a fascinating and deep study that immerses the reader in the world of linguistic nuances and features of language perception. This work will be of interest not only to linguists and philologists, but also to anyone who seeks to better understand how language works in modern society. Semenov in his book explores the phenomenon of coagulability - a phenomenon when words and expressions are perceived not as they really mean . This aspect of language often goes unnoticed in everyday life, but it plays a key role in communication. The author analyzes how different contexts, cultural features and even emotional coloration affect the interpretation of language units. The reader will be able to see how everyness manifests itself in various areas - from everyday communication to literary works, and how it can be used to manipulate opinion and perception. The book will be of particular interest to students and teachers of language disciplines, as well as to anyone interested in the psychology of language and its impact on society. If you are interested in linguistics, sociolinguistics or just want to expand your knowledge of how language shapes our perception of the world, this work will be a real discovery for you. Semenov appeals to a wide audience, offering an accessible explanation of complex concepts and theories, which makes the book useful for both professionals and amateurs. The topics raised in the book concern not only linguistics, but also the philosophy of language, the psychology of perception, and cultural differences. Semenov raises important questions about how language can be an instrument of power and manipulation, as well as how we can consciously use it to achieve our goals. This work makes us think about how often we take words at face value without thinking about hidden meanings and subtexts. Semenov's style is clear and logical, which allows the reader to easily follow his thoughts and arguments. The author uses many examples from modern English, which makes the material clear and understandable. His previous works also deal with linguistic aspects, and in this book he continues to develop his ideas, offering a fresh look at familiar concepts. If you’re looking for books that will help you better understand how language functions, and how it affects our perception of reality, The Linguistic Phenomenon of Elasticity will be a great choice. This work will not only enrich your knowledge, but will also make you take a fresh look at everyday communication. You will be able to see how word play and the nuances of language can change the meaning of what is said, and perhaps learn how to use it in your practice. Do not miss the opportunity to immerse yourself in the world of linguistic discoveries with Semenov . This book is not just a tutorial, but an exciting journey into the depths of language that can change your perception of communication and understanding.