Training Manual . - M. : Flint, Science, 2010. 304 s. The training manual includes a course of lectures, workshops, tests for self-testing . The course of lectures combines author's research and textbook; a significant place in it is occupied by excerpts from modern scientific literature on the topic, which is due to the discussion of many theoretical provisions and terminology. The main material for analysis is newspaper texts extracted from the central and regional press. For students of the specialty "Journalism" . It is also recommended for Ph.D. students and practicing journalists.