Tutorial Irkutsk: Irkutsk . gov. Un-t, 2007. 155 s. The manual introduces the methods of psychological research of mass communication . Special attention is paid to qualitative research methods. An extended description is given, and examples of content analysis and focus groups. are offered. The textbook is intended for students who study social psychology in depth. Foreword by . Brief description of quantitative methods of social and psychological research of mass communication . Basic methods of socio-psychological research of mass communication . Observation as a method of research of mass communication . Equipment methods for the study of mass communication . Test as a method of research of mass communication . Survey as a method of research of mass communication . Experiment as a method of research of mass communication . Modeling as a method of mass communication research . Method of Semantic Differential in the Study of Mass Communication . Fundamentals of a qualitative approach in the psychological study of mass communication . Methodological aspect of application of qualitative methods of social and psychological research . Comparative Characteristics of Quantitative and Qualitative Approaches in Socio-Psychological Research . The problem of assessing quantitative and qualitative research data in social psychology . Some modern forms of qualitative approach in social psychology . The Importance of Qualitative Methods in Mass Communication Research. Focus group as a qualitative method of psychological research of mass communication . A brief description of the focus group method. Preparation and execution of focus group. Data processing focus group. Special forms of focus groups. The practice of using the focus group method in the socio-psychological study of mass communication . Content analysis as a qualitative-quantitative method of psychological research of mass communication . Brief description of the method of content analysis . Conducting a content analysis. Processing of content analysis data. Special forms of content analysis. The practice of using content analysis in the socio-psychological study of mass communication . Bibliographic list . Program of the special course "Methods of social and psychological research" UDC S581BBC 316. 6. A86ISBN 978962401393