The Russian private banking market is a fully developed independent branch of banking business , with its own specifics of development, It's not that long ,. but bright history , impressive current dynamics and very tempting prospects! Nevertheless, there are still a lot of questions about building an effective service for wealthy individuals , Attractive not only for VIP-clients , High quality service , Compared to Western standards[edit] but also for the Russian banks themselves , looking to develop it as a highly profitable and profitable financial business, and not just as a "toy" for the most significant, Strategic customers . For the first time, authoritative practitioners of this market, who are united under one cover of this collection, not only express their own opinions and judgments, but present them on the basis of proven developments, analysis of specific cases, including their own ones. The articles themselves and their grouping allow the interested reader not only to easily summarize the necessary material. but also on its basis to answer his questions - first of all about , How can the most appropriate solutions be replicated , to make optimal use of them in everyday work. That is why this collection will be of interest primarily to practitioners: managers and employees of banks and financial companies, departments, one way or another related to the service of VIP-clients (private banking / private wealth management / family office / mass affiliate & ; premium segment), private investors, as well as graduate students and students of economic departments of higher educational institutions .