What do the vacuum cleaner salesman and the presidential candidate have in common? Carsten Bredemeier knows exactly what! The goal of both is to sell, only the first one needs to sell the goods, and the second one needs to sell himself, and as profitable as possible. The word "sale" is therefore widely understood in the book: it means both the actual work with the buyer, and the presentation of goods, services - and, of course, the personality of the speaker. At the heart of any successful sale is the ability to properly build a dialogue, take a leading position in it and persuade the interlocutor to buy a certain product or make the decision you need. Key concepts here are “perception”, “impact”, “manipulation”. The author of the famous bestsellers “Black Rhetoric” and “The Art of Verbal Attack” generously shares with the reader the secrets of influence on any interlocutor, whether it is an ordinary car dealership client or a representative of a large company on which the signing of an important contract depends. The book will be useful to sales consultants, sales managers, advertisers and advertisers, managers of various ranks and all those whose profession is to win the "territory of attention" of people.