The book "Fundamentals of Information Technology in Advertising" by T. In. Makarova is a fascinating and informative work that will become an indispensable assistant for anyone who wants to immerse themselves in the world of modern advertising technologies. With the rapid development of digital media and the constant change in consumer preferences, knowledge of the basics of information technology becomes not just an advantage, but a necessity for a successful career in advertising and marketing. In his work, Makarov shares with readers current knowledge about how information technology is transforming the advertising business. He examines in detail how various digital tools and platforms help companies reach their target audiences, as well as how to properly use these technologies to create effective advertising campaigns. Readers will learn about key aspects such as SEO, contextual advertising, social media and data analytics, which become the basis for successful promotion of brands on the Internet. The book will be of particular interest to students and professionals in the field of advertising, marketing and PR, as well as those who are just beginning their journey in this dynamic field. The age category of readers is not limited, because both young professionals and experienced specialists will find useful information and fresh ideas in it. If you want to learn how to use technology to improve the effectiveness of advertising campaigns, then this work will become a real storehouse of knowledge for you. The topics raised in the book cover a wide range of issues related to the application of information technology in advertising. The author focuses on the importance of data analysis and the use of analytical tools to assess the effectiveness of advertising strategies. It also discusses how social media and mobile apps have changed the way customers interact, and how brands can use these platforms to create unique content that will attract the attention of the target audience. Style T. In. Makarova is distinguished by accessibility and clarity of presentation, which makes complex concepts understandable even for beginners. It uses many examples from real practice, which allows readers to better understand how to apply theoretical knowledge in practice. This makes the book not only an educational tool, but also an inspirational guide for anyone who wants to be one step ahead in the world of advertising. In addition, T. In. Makarov is the author of other well-known works on marketing and advertising, which confirms his expertise in this field. His books are often recommended for both educational institutions and professionals seeking to improve their skills and knowledge. If you are looking for a book that will help you understand the basics of information technology in advertising, as well as give practical advice on their application, “Basics of information technology in advertising” will become your reliable companion. Do not miss the opportunity to expand your horizons and learn how modern technology can change your career in advertising This book is your first step towards a successful future in the world of marketing and advertising, where information technology plays a key role.