The book "Organizational design and planning in tourism" by I. G. Melnikova is an important and relevant work that opens doors to the world of effective management and design in the tourism sector. With the rapid development of the tourism industry and constant changes in the market, this publication becomes an indispensable assistant for professionals and students seeking to better understand the mechanisms of organizing tourism processes. In his book, Melnikov not only describes the theoretical aspects of design and planning, but also offers practical recommendations that will help readers apply the knowledge gained in real-world conditions. The author shares his experience and observations, which makes the text alive and accessible. The reader will be able to learn how to properly develop tourism products, organize events and manage resources to achieve maximum efficiency and customer satisfaction. The book will be of interest to both specialists in the field of tourism and students studying this discipline. It is suitable for those who already work in the tourism sector and want to improve their skills, as well as for those who are just starting their way in this fascinating and multifaceted area. The age of readers does not matter, because interest in tourism can arise at any age - from schoolchildren planning a career in this field to experienced professionals who want to update their knowledge. The topics raised in the book cover a wide range of issues, from basic design and planning to strategic management of travel companies. Melnikov focuses on the importance of innovative approaches and adaptation to changing market conditions. He examines how modern technology and digitalization affect the organization of tourism processes, which makes the book especially relevant in light of recent trends. The author's style is distinguished by clarity and logical presentation, which allows the reader to easily perceive the material. Melnikov uses examples from real practice, which makes the theory more clear and understandable. His previous works, such as “Tourist Project Management” and “Fundamentals of the Tourism Business”, also received positive reviews and became fundamental for many specialists in this field. The book “Organizational design and planning in tourism” deserves attention not only because of its content, but also because of how it can change the approach to the organization of tourism services. Readers interested in developing a career in tourism will receive not only theoretical knowledge, but also practical tools that will help them become successful specialists. If you are looking for literature that will help you understand the difficulties of designing and planning in tourism, this book will become your reliable companion. It will inspire you to new ideas and give confidence in your abilities, opening up new horizons in the world of tourism. Do not miss the opportunity to immerse yourself in this fascinating and dynamic world, armed with the knowledge that I. offers. G. Melnikov .