The book "Methods of scientific research in tourism", written by A. In. Borisov, is a unique and deep immersion in the world of scientific approach to the study of one of the most dynamically developing sectors of the economy - tourism. This publication will become an indispensable assistant for students, graduate students, teachers, as well as practicing specialists in the field of tourism, who want to expand their knowledge and skills in the field of scientific research. In his book, Borisov offers readers a comprehensive analysis of methods that can be used to study various aspects of tourism activities. It covers both quantitative and qualitative methods, allowing readers to understand how to formulate research questions correctly, collect and analyze data, and interpret results. This makes the book especially valuable for those who strive not only for theoretical knowledge, but also for the practical application of the acquired skills. The book covers a wide range of issues related to tourism: from the analysis of consumer behavior to the assessment of the impact of tourism on the economy and culture of the regions. Borisov raises important topics such as the sustainable development of tourism, the impact of technology on the tourism industry and the role of marketing in attracting tourists. These issues are becoming particularly relevant in the face of global changes and challenges facing the industry. The book will be interesting not only for students and teachers, but also for professionals working in the field of tourism, who want to deepen their knowledge of research methods and apply them in their practice. If you are looking for information on how to conduct research in the field of tourism, how to analyze data and draw conclusions, then this publication will be a real find for you. It will help you not only to understand the theory, but also to learn how to apply the knowledge gained in practice, which is especially important in a rapidly changing market. The author's style is distinguished by clarity and accessibility of presentation, which makes complex scientific concepts understandable even for those who are just starting their way in research activities. Borisov masterfully combines theory with practical examples, which allows readers to see how research methods are applied in real conditions. This makes the book not only a tutorial, but also a practical guide for anyone who wants to become an expert in scientific research in tourism. In addition, A. In. Borisov is the author of other significant works devoted to tourism and its research. His experience and in-depth knowledge in this field make him one of the leading specialists whose work deserves attention. If you are interested in books such as “Tourism: Theory and Practice” or “Sustainable Tourism Development”, then “Methods of Scientific Research in Tourism” will be an excellent addition to your library. In conclusion, “Methods of scientific research in tourism” is not just a book, but a whole world of opportunities for those who want to understand how the tourism industry works and how it can be improved through scientific methods. This publication inspires new ideas and discoveries, encouraging the reader to actively study and apply the knowledge gained. If you want to be a part of this fascinating world, don’t miss the chance to get acquainted with the work of A. In. Borisova .