The book "Speech communication in tourism" by Zakharov K. M. This is a unique study that immerses the reader in the world of interaction between people in the tourism sector. In the context of globalization and the rapid development of tourism, the ability to properly communicate becomes not just desirable, but a necessary skill for all participants in this industry. Zakharov, using his rich experience and deep knowledge, offers readers not only the theoretical foundations of speech communication, but also practical recommendations that will help establish effective interaction between tourists, guides, hotel workers and local residents. The main idea of the book is that successful communication is the key to creating a positive image of the tourist product and customer satisfaction. Zakharov explores various aspects of speech communication, from verbal and non-verbal cues to cultural features that can influence the perception of information. Readers will learn how to formulate their thoughts correctly, how to use body language and intonation to create a trusting atmosphere, and how to take into account cultural differences when communicating with representatives of different countries. The book will be of interest to a wide range of readers: from students studying tourism and hotel business to professionals working in this field. She will become an indispensable assistant for guides, tourism managers and anyone who wants to improve their communication skills. It will be especially useful for those who plan to work in an international environment where knowledge of languages and cultural characteristics plays an important role. The topics raised in the book are relevant and multifaceted. Zakharov emphasizes the importance of intercultural communication, which is especially important in a multinational society. It also looks at the impact of technology on speech communication in tourism, which is becoming increasingly relevant in today's world. The reader will be able to understand how social networks and mobile applications are changing the approach to communication and how to use these tools to improve the quality of service. Zakharov's style is characterized by accessibility and clarity of presentation. The author skillfully combines a scientific approach with practical examples, which makes the material easy to perceive and apply. His previous works, such as “Tourism and Culture: Interaction and Influence” and “Communication in the Hotel Business”, have also been praised for their in-depth analysis and practical focus. In "River Communication in Tourism" Zakharov continues to develop his ideas, offering readers new views on familiar things. This book will become a real guide for everyone who wants not only to understand, but also to master the art of speech communication in tourism. It will inspire new discoveries and help to establish harmonious relationships in a professional environment. Readers will not only be able to improve their communication skills, but also learn to appreciate the diversity of cultures and traditions, which will certainly enrich their personal and professional experience. If you are looking for books on communication, tourism or intercultural relations, “Speech Communication in Tourism” will be a great addition to your library. Do not miss the opportunity to discover the world of effective communication and make your contribution to the development of the tourism industry!