It does not matter what business you are doing: whether you make money looking for the meaning of life, building employees or raising children, you do any of your business either effectively or not. So, this book is about how to be effective in any field . This book presents a new direction in psychology Synthesis technology . Combining in its content everything that is proven by practice and really works, it has its own face . First of all, this is not a slogan, but a business style and language, a manufacturability of the approach, a clear and simple description of the methods and means: practice needs a clear and memorable algorithm, and not terribly sounding terms. Synthesis technology is the psychology of action, not contemplation, it is a collection of "know-how", but not a bag of disparate recipes, a coherently constructed system. This is a real psychology for business and effective people: for entrepreneurs and psychologists, managers and housewives, for all those who want to become a universal businessman!