The book "Innovative Entrepreneurship" by O. A. Shipshov is a fascinating and in-depth study that immerses the reader in the world of modern business ideas and innovative approaches to entrepreneurship. In a rapidly changing market, where technology is developing at an incredible speed, this work becomes a reference book for all who seek to understand how to create a successful business, relying on innovation. Shipshov, known for his work in the field of economics and business, offers readers a unique view of entrepreneurship, based on the analysis of successful cases and modern trends. He not only talks about the theoretical foundations, but also shares practical advice that will help beginners and experienced entrepreneurs adapt to the new conditions. The book is filled with examples from real life, which makes it especially valuable for those who want not only to learn, but also to apply the knowledge gained in practice. "Innovative entrepreneurship" will be interesting to a wide range of readers: from students and young professionals seeking to build a career in business, to experienced entrepreneurs who want to update their knowledge and look at familiar things from a new angle. If you are interested in startups, technological innovations or just want to learn how to make your business more competitive, this book will be a real guide for you. The topics raised in the book cover a wide range of issues, from creating innovative products to entering the market strategies. Shipshov emphasizes the importance of creative thinking and the ability to adapt to change, which is especially important in the context of globalization and digitalization. He also discusses the role of team and corporate culture in the successful implementation of innovations, which makes the book useful not only for individual entrepreneurs, but also for company executives. The author's style is distinguished by clarity and accessibility, which makes it easy to assimilate even the most complex concepts. Shipshov uses live language and illustrative examples, which makes reading not only useful, but also fascinating. His previous works, such as “Successful Business Strategies” and “Start-up Economics”, have also received recognition for their practical focus and relevance, which confirms his status as an expert in this field. The book "Innovative Entrepreneurship" is not just a collection of theoretical knowledge, but a full-fledged tool for those who want not only to dream, but also to act. It inspires you to create something new and unique, emphasizing that nothing is impossible in the business world if you have the right approach and the desire to learn. If you are looking for information on how to start your business from scratch, how to innovate in an existing project or just want to be aware of the latest trends in entrepreneurship, then “Innovative Entrepreneurship” will become your reliable assistant. This book will not only expand your horizons, but also help you become more confident in your abilities and ideas. Do not miss the opportunity to discover the world of innovative business with O. A. Shipshov!