The book "Fundamentals of Economics in Tourism" by E. M. Gubina is a fascinating and in-depth study that immerses the reader in the world of economic processes occurring in one of the most dynamically developing industries - tourism. This publication will be an indispensable assistant for both students studying economics and management, and for practitioners seeking to expand their knowledge and skills in the field of tourism business. In his book, Gubin examines key aspects of the tourism economy, ranging from fundamental concepts to complex economic models that help understand how this sphere functions. The author focuses on the relationship between supply and demand, analyzes the factors influencing the development of the tourism industry, and explores the impact of global economic changes on local markets. The reader will be able to learn about how different economic theories are applicable to real-world situations in the tourism sector, which makes the material especially relevant and practical. The book will be interesting to a wide range of readers .. Students studying economics, management and tourism will find in it useful materials for preparing for exams and writing term papers. Practitioners working in the tourism sector will be able to use the knowledge gained from the book to optimize their business processes and increase the competitiveness of their companies. The publication will also be useful to those who are interested in the economic aspects of travel and want to understand more deeply how this multifaceted industry works. The topics raised in the book cover a wide range of issues, from analyzing consumer behavior to studying the impact of cultural and social factors on the development of tourism. Gubin not only describes theoretical aspects, but also gives real examples from practice, which makes the material more visual and accessible to perception. It also touches on the issues of sustainable tourism development, which in the face of modern environmental challenges becomes especially relevant. Readers will be able to see how the tourism economy can be not only profitable, but also responsible towards the environment. The author's style is distinguished by clarity and accessibility, which makes it easy to assimilate even the most complex concepts. E. M. Gubin is an experienced teacher and practitioner, and this is reflected in his approach to presenting material. He is able to find a balance between theory and practice, which makes his books in demand among students and professionals. In addition, Gubin is the author of several other well-known works in the field of economics and management, which also deserve attention. If you are looking for a book that will help you understand the basics of tourism economics, Basics of Tourism Economics will be an excellent choice. This publication will not only enrich your knowledge, but also inspire new ideas and projects in the field of tourism business. You will be able to better understand how this fascinating and multifaceted field works, and may even find new ways for your professional growth. Do not miss the opportunity to immerse yourself in the world of tourism economics with E. M. Gubin your guide to this exciting industry!