The book "Marketing communications and the organization of advertising activities" by Nikolai Alexandrovich Starkov is an important and relevant work for everyone who is interested in the world of marketing, advertising and communications . With the rapid development of technology and changing consumer preferences, understanding the basics of effective advertising and marketing strategies becomes necessary for the successful operation of both large companies and small businesses. In his book, Starkow offers readers an in-depth analysis of modern marketing communications, highlighting key aspects that will help not only to understand how advertising works, but also to learn how to apply this knowledge in practice. The author shares his years of experience and knowledge, which makes the book a valuable resource for both students studying marketing and professionals seeking to improve their skills in the field of advertising. The book covers a wide range of topics, including the theory and practice of marketing communications, strategic planning of advertising campaigns, as well as analysis of the target audience. Starkow emphasizes the importance of integrating different communication channels, such as traditional media and digital platforms, to create a harmonious and effective advertising message. Readers will be able to learn how to correctly formulate the goals and objectives of advertising activities, how to evaluate the effectiveness of advertising campaigns and how to use modern tools to achieve maximum results. This book will be especially interesting for students and professionals in the field of marketing, advertising and PR, as well as entrepreneurs who want to develop their business ideas and find new ways to attract customers. It is suitable for both beginners and experienced professionals who want to deepen their knowledge and skills in the field of marketing communications. The topics raised in the book cover not only theoretical aspects, but also practical examples from real life, which makes the material more accessible and understandable. Starks shares his observations on how the market is changing, what new trends are emerging, and how important it is to stay on the cusp of change. He emphasizes that successful advertising is not just creative ideas, but also a clear understanding of the needs and expectations of the target audience. The style of Nikolai Alexandrovich Starkov is clear and accessible, which allows the reader to easily assimilate information and apply the knowledge gained in practice. His previous works, such as “Basics of Marketing” and “Advertising and PR in the Modern World”, have also been praised for their practical focus and relevance. In this book, he continues to develop his ideas, offering readers new approaches and strategies. If you are looking for a book that will help you understand the complex world of marketing communications and teach you how to effectively organize advertising activities, then “Marketing communications and the organization of advertising activities” is exactly what you need. It will become a reliable guide in the world of advertising, providing you with all the necessary tools to succeed in your professional activities. Do not miss the opportunity to discover new horizons in marketing and advertising with this fascinating and useful work