The book “Advertising discourse” by Sergey Nikolayevich Prokhorov is a fascinating and in-depth study that immerses the reader in the world of advertising, considering it not only as a marketing tool, but also as an important social and cultural phenomenon. Prokhorov, known for his work in linguistics and communication, offers a fresh perspective on how advertising messages shape public opinion and influence consumer behavior. In Advertising Discourse, the author analyzes various aspects of advertising communication, ranging from the language tools used in advertising to the psychological mechanisms that make us react to certain proposals. The book is filled with examples from real practice, which makes the material especially clear and understandable. Prokhorov not only describes theoretical concepts, but also shows how they are applied in real life, which makes reading not only informative, but also fascinating. This book will be of interest to both marketing professionals and students studying advertising and communication. It is suitable for those who want to understand more deeply how advertising discourse works, and for those who seek to develop their skills in creating effective advertising texts. Readers interested in psychology, sociology and cultural studies will also find it a lot of useful and inspiring. The topics raised in the "Advertising discourse" cover a wide range of issues: from the ethics of advertising and manipulative technologies to the role of culture and language in the formation of advertising messages. Prokhorov focuses on how advertising can both enrich and distort our perception of reality, emphasizing the importance of a critical approach to the information we receive from advertising sources. This book becomes a kind of guide to the world of advertising, allowing the reader not only to learn to recognize manipulation, but also to use the knowledge gained in their practice. The style of Sergei Prokhorov is clear and logical, which makes his work available to a wide audience. He skillfully combines a scientific approach with practical examples, which allows him to convey complex ideas to the reader without undue complexity. Among his other well-known works are works devoted to the linguistic aspects of communication and cultural peculiarities of perception of information. "Advertising discourse" is not just a textbook, but a real find for anyone who wants to understand how advertising affects our behavior and perception. The book will become an indispensable assistant for marketers, advertisers, students and anyone interested in modern communications. It opens our eyes to how advertising shapes our reality and how we can learn to use this knowledge in our lives. If you are looking for books on advertising, marketing or communication, “Advertising discourse” will be an excellent choice for you. This work will not only expand your horizons in understanding the advertising world, but will also help you become a more conscious consumer and professional in your field. Do not miss the opportunity to immerse yourself in this fascinating world together with Sergei Nikolayevich Prokhorov!