The book “Psychology of Modern Mass Communications” by Mikhail Vladimirovich Kharitonov is a fascinating and in-depth study that immerses the reader in the world of media and their impact on society. In the context of rapidly evolving technologies and a constant flow of information, this work becomes especially relevant as it helps to understand how mass communications shape our perception of reality and behavior. Kharitonov, known for his work in psychology and communications, offers the reader a unique perspective on how the media affects human consciousness. It looks not only at traditional forms of communication, such as television and print, but also at new media, including social media and internet platforms. The book explores how these channels affect people's emotions, opinions, and even behavior, making it a valuable resource for students, researchers, and anyone interested in psychology and media. One of the key themes of the book is the influence of mass communications on the formation of public opinion. Kharitonov analyzes how information provided through various media can manipulate perception and create certain stereotypes. He also discusses how advertising and PR strategies use psychological techniques to influence audiences. This makes the book especially interesting for marketers, sociologists and anyone who wants to better understand the mechanisms of media influence on the mass consciousness. The book will be useful not only to professionals, but also to a wide audience, including students, teachers and just lovers of psychology. If you are interested in how the media shape our perception of the world, how they can both unite and divide people, then the Psychology of Modern Mass Communications will be a real find for you. Here you will find many real-life examples that will help you better understand theoretical concepts. Kharitonov's style is characterized by accessibility and clarity, which allows the reader to easily assimilate complex ideas and concepts. He masterfully combines a scientific approach with practical examples, which makes reading not only informative, but also fascinating. In addition, the author actively uses current research and data, which gives the book additional value and relevance. The book touches on a variety of topics, such as the impact of news on public opinion, the role of social networks in the formation of identity and perception, as well as ethical issues related to the manipulation of consciousness. These aspects make the Psychology of Modern Mass Communications an important contribution to the study of modern media and their impact on society. If you are looking for literature that will help you understand the complex issues of human-media interaction, then this work will be an excellent choice. It will not only expand your knowledge, but also make you think about how you perceive information and how it affects your life. Kharitonov’s book is not just a scientific study, but a real guiding star in the world of mass communications, which will help you better understand the information landscape around you.