The book "Fundamentals of Pricing" by A. In. Skvortsova is a fascinating and in-depth study that immerses the reader in the world of economic theories and practices related to the formation of prices for goods and services. In today's business, where competition is becoming increasingly fierce, the ability to set prices correctly is a key factor in success. This book offers readers not only theoretical foundations, but also practical recommendations that will help to understand the complex pricing system. Skvortsov, known for his deep analytical abilities and practical experience in the field of economics and management, creates a fascinating narrative that combines scientific concepts and real-world examples from business. It considers various approaches to pricing, including methods based on costs, competitors' prices, and perceptions of value from consumers. Readers will be able to understand how various factors, such as demand, supply, market conditions, and even consumer psychology, affect price formation. This book will be interesting to a wide range of readers .. Students and graduate students of economic specialties will find in it useful materials for their research and term papers. Practicing managers, entrepreneurs and marketers will be able to use the acquired knowledge to optimize their business processes and increase the competitiveness of their companies. In addition, the book will be useful to anyone interested in economics, marketing and management, as well as those who want to learn to better understand the market and consumers. The topics raised in the Pricing Fundamentals cover not only theoretical aspects, but also the practical challenges faced by companies in a rapidly changing market. Skvortsov emphasizes the importance of flexibility in pricing and the need to adapt to changes in consumer preferences and competitive environment. He also discusses the impact of digitalization and new technologies on pricing, making the book especially relevant in an era of rapid development of e-commerce and electronic platforms. Style A. In. Skvortsova is distinguished by clarity and accessibility, which allows even complex economic concepts to be presented in an understandable and fascinating form. His previous works, such as Economics and Management: Theory and Practice and Marketing in Uncertainty, have also been recognized for their in-depth analysis and practical focus. In Fundamentals of Pricing, the author continues his tradition of combining theory and practice, making this book an indispensable resource for anyone who wants a deeper understanding of the mechanisms behind pricing. If you are looking for a book that will help you understand the intricacies of pricing and teach you how to apply the knowledge gained in practice, “Pricing Basics” In. Skvortsova is exactly what you need. It will be a great addition to your library and will help you confidently walk the path to success in the business world. Do not miss the opportunity to discover new horizons in the understanding of economics and marketing by diving into this fascinating and useful book.