Case Study in PR and Advertising by E. In. Substone is a fascinating and in-depth study that immerses the reader in the world of public relations and advertising. In a rapidly changing media landscape, the author offers a unique perspective on how to effectively build communications and create successful advertising campaigns. This work will become a real guide for students, professionals and anyone interested in modern methods of PR and advertising promotion. From the first pages of the book, the reader finds himself at the center of topical cases that illustrate both successful and unsuccessful examples of PR strategies. The sub-stone expertly analyzes each situation, identifying key factors that affect the success or failure of the campaign. By reading, you will be able to see how different companies deal with crises, how they shape their image, and how advertising can become a powerful tool for achieving business goals. This book will be of interest not only to students of the faculties of journalism and marketing, but also to practitioners who want to expand their knowledge and skills in the field of PR and advertising. If you work in communications, business or even the creative industry, the Case Study in PR and Advertising will be an important source of inspiration and practical advice for you. The topics raised in the book cover a wide range of issues, from ethics in PR to the use of social media and analysis of the target audience. Substone is not afraid to touch on the complex and sometimes contradictory aspects of the profession, which makes the text not only informative, but also provocative. The reader will be able to think about how advertising affects public opinion and how PR strategies can shape brand perception in the eyes of consumers. The author's style is distinguished by clarity and accessibility, which makes it easy to assimilate even the most complex concepts. E. In. Substone is an experienced practitioner and theorist in the field of PR, and this is reflected in her approach to writing. She uses real examples from her practice, which makes the material alive and relevant. In addition, the book contains links to other well-known works of the author, such as “Fundamentals of PR” and “Advertising: theory and practice”, which allows the reader to deepen his knowledge in this area. If you are looking for a book that will help you better understand the world of PR and advertising, as well as teach you how to apply the knowledge gained in practice, the Case Study in PR and Advertising will become your reliable assistant. Here you will find not only theory, but also practical advice that can be immediately applied in your work. This book is a great choice for anyone who wants to be up to date with the latest trends in communications and advertising. It will become an indispensable resource for those who seek professional growth and want to remain competitive in the rapidly changing world of media. Do not miss the opportunity to discover the world of PR and advertising with the help of "Case Study in PR and Advertising" E. In. Sub-stone!