The book "Mass Communications in Advertising" by Yu. A. Zular is a fascinating and in-depth study that immerses the reader in the world of advertising and its interaction with mass communications. This work will be a real discovery for anyone interested in the advertising industry, marketing and communications in general. The author, with a wealth of experience and deep knowledge in the field of advertising, offers a unique look at how advertising shapes public opinion and affects consumer behavior. In the book, Zular looks at key aspects of mass communications, focusing on how advertising not only informs, but also forms emotional connections between brands and their audience. The reader will be able to learn about the various strategies that advertisers use to achieve their goals, as well as how modern technologies and social networks have changed the advertising landscape. The book is filled with examples from real practice, which makes it especially valuable for students, marketers and entrepreneurs seeking to understand how to effectively convey their message to the target audience. “Mass communication in advertising” will be of interest not only to professionals in the field of marketing, but also to anyone who wants to better understand how advertising affects our perception of the world. If you are a student studying advertising or communication, or just like to understand how media works, this book will become an indispensable source of knowledge for you. It will also be useful to business owners who want to learn how to create successful advertising campaigns and draw attention to their products or services. The topics raised in the book are diverse and relevant. Zular discusses the impact of cultural and social factors on the perception of advertising, and also analyzes how advertising can be used to shape public opinion on important issues. It also addresses the ethical aspects of advertising, raising questions about the mind manipulation and responsibility of advertisers. These discussions make the book not only a practical guide, but also a philosophical reflection on the role of advertising in modern society. The author's style is distinguished by clarity and accessibility, which makes it easy to assimilate even the most complex concepts. Yu. A. Zular is not only a theorist, but also a practitioner, which gives his works special value. His other well-known works, such as Modern Approaches to Advertising and Marketing in the Digital Age, are also noteworthy and can complement the reader’s understanding of the advertising industry. If you are looking for books on advertising, marketing or mass communication, “Mass communication in advertising” will be a great addition to your library. This is not just a textbook, but a real find for anyone who wants to understand the intricacies of advertising and understand how it works in our world. Read, be inspired and put your knowledge into practice and you will see how advertising can become a powerful tool in your hands.