"Pricing: A Comprehensive Textbook" by Valentina Nikolaevna Besedina and Elena Evgenievna Volkova is much more than just a standard educational manual—it's a valuable resource for students, graduate researchers, and practicing professionals in economics and management. In today's competitive market, where pricing strategies are a key driver of business success, this book offers readers an in-depth exploration of the complex world of price formation, revealing its diversity and intricacies. With their extensive experience in teaching and research, the authors present a systematic approach to understanding pricing. They emphasize its role as a vital component of strategic management that directly impacts a company's competitiveness. The book provides detailed analyses of various methods and approaches to setting prices, covering both traditional techniques and modern models, making the material highly relevant for both study and practical application. Readers interested in economics, business, marketing, and management will find a wealth of useful ideas and tools within these pages. The book is valuable not only for students and educators but also for anyone looking to deepen their knowledge of pricing strategies. Whether you're aiming to understand the nuances of setting prices for goods and services or working in marketing and sales and seeking practical advice, this guide offers essential insights. The topics covered span a broad spectrum—from fundamental pricing principles to the impact of external factors on pricing strategies. The authors highlight the importance of understanding consumer behavior and the competitive environment, which are crucial for developing effective pricing policies. They also discuss how economic fluctuations, such as inflation and currency volatility, influence pricing decisions—making the content especially relevant in uncertain economic conditions. Written in a clear and accessible style, Besedina and Volkova make even complex concepts easy to grasp. Each chapter includes practical examples and exercises, enhancing comprehension and real-world applicability. Their goal is not only to convey theoretical knowledge but also to equip readers with practical tools to navigate the business landscape confidently. In addition to "Pricing," Valentina Nikolaevna Besedina and Elena Evgenievna Volkova have authored other textbooks and scholarly works that are equally deserving of attention. Their expertise and professionalism make their publications reliable sources of knowledge for anyone eager to deepen their understanding of economics and management. If you're searching for a textbook that demystifies the challenging yet fascinating world of pricing, "Pricing: A Comprehensive Textbook" is an excellent choice. This book will broaden your horizons and help you become more confident in making pricing decisions—skills that are valuable both academically and professionally. Don't miss the opportunity to dive into the world of pricing with this outstanding resource!